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Beth Hirschhorn

Beth Hirschhorn

Joined Stern 2014

Leonard N. Stern School of Business
Tisch Hall
40 West Fourth Street, 800
New York, NY 10012

E-mail bhirschh@stern.nyu.edu


Beth M. Hirschhorn is executive vice president, global brand and marketing and a member of MetLife's executive group. In this role, Hirschhorn's primary focus is continuing MetLife's transformation to becoming a world class brand and customer centric leader. She is responsible for growing MetLife's iconic brand, aligning company strategy with customer values and effectively managing advertising and promotion, digital and social media, eBusiness, creative services, and event planning.

As MetLife has grown from a prominent U.S. player to a leading global insurer, Hirschhorn has led key strategic initiatives for the company designed to dramatically improve the customer experience and strengthen MetLife's reach and market share. These include a reinvention of the life insurance buying experience with a patent-pending underwriting process and expanded web and phone distribution, as well as a multi-year transformation of MetLife's marketing mix from traditional channels to industry-leading digital, sports and entertainment marketing. Hallmarks of these efforts include the company's acquisition of naming rights for MetLife Stadium "home of New York's Jets and Giants" as well as the reinvigoration and expansion of MetLife's advertising and blimp marketing programs internationally.

Prior to being named CMO, Hirschhorn managed marketing for MetLife's U.S. Individual and Institutional Businesses. She was responsible for value proposition development, customer and field communications, event marketing, multicultural marketing, sales planning and incentives, customer insights and market research.

Hirschhorn has 25 years of experience in the financial services industry. Prior to joining MetLife, she was a senior vice president leading JP Morgan Chase's consumer financial services marketing unit. Her financial accountabilities included all fee and net interest income generated by the retail product portfolio as well as product development, customer management functions, and pricing and rate setting in managing the bank's $60 billion deposit and proprietary money market fund portfolios. Hirschhorn received an undergraduate degree from Cornell University and an MBA from New York University's Stern School of Business.

Courses Taught

  • Services Marketing