NYU Stern

Experience Faculty & Research

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Bryan Bollinger

Bryan Bollinger

Joined Stern 2011

Leonard N. Stern School of Business
Tisch Hall
40 West Fourth Street, 912
New York, NY 10012

E-mail bbolling@stern.nyu.edu
Personal website


Bryan Bollinger joined New York University Stern School of Business as an Assistant Professor of Marketing in July 2011.

Professor Bollinger's research interests lie at the intersection of marketing and economic policy. They include the empirical analysis of technology adoption decisions by consumers and firms, and the effectiveness of marketing mix variables and policy tools in affecting behavior. Professor Bollinger is especially interested in the marketing of sustainable products and in markets with non-internalized effects, such as peer and network effects and learning-by-doing spillovers. His current research includes the study of solar panel markets, the effect of calorie posting laws on consumer choices, and green technology adoption by dry cleaning firms.

Professor Bollinger has been awarded grants from both the NSF and EPA to assist in his research on consumers' willingness to pay for environmentally friendly dry cleaning and the effects of regulation on market structure and cleaners' decisions to outsource.

Prior to joining NYU Stern, Professor Bollinger was an American Marketing Association Sheth Foundation Doctoral Consortium Fellow in 2010. He also worked as a consultant in the customization of business process management software for Appian Corporation, and as a high school physics teacher at Deerfield Academy.

Professor Bollinger received both a B.A. and Bachelor of Engineering from Dartmouth College, where he was awarded the Dartmouth Society of Engineers' Prize for best honors thesis, and graduated with honors. He received an M.A. in Economics and a Ph.D. in Marketing from Stanford University.

Research Interests

  • Empirical analysis of technology adoption decisions by consumers and firms
  • Effectiveness of marketing mix variables and policy tools in affecting behavior
  • Marketing of sustainable products
  • Markets with non-internalized effects
  • Solar panel markets
  • The effect of calorie posting laws on consumer choices
  • Green technology adoption by dry cleaning firms

Academic Background

Ph.D., Marketing
Stanford University

M.A., Economics
Stanford University

B.A., Engineering
Dartmouth College

Areas of Expertise


  • Econometrics
  • Industrial Organization


  • Corporate Social Responsibility (CSR)
  • Energy/Environment


  • Corporate Social Responsibility (CSR)
  • Networking & Social Networks


  • Advertising/Marketing/PR Strategies
  • Digital Marketing/Advertising
  • New Product Development
  • Social Media