NYU Stern

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E. Craig Stacey

E. Craig Stacey

Joined Stern 2009

Leonard N. Stern School of Business
Tisch Hall
40 West Fourth Street, 915
New York, NY 10012

E-mail estacey@stern.nyu.edu
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Biography

E. Craig Stacey, Ph.D., is a recognized expert in the area of marketing productivity analysis with a special emphasis on marketing mix modeling and online versus offline marketing resource allocation. He guides The Center’s research direction, and identifies potential research projects. He is a founding partner of The Analytic Consulting Group and previously served as Analytics Director for MarketShare Partners. Prior to joining MSP, he was Managing Partner at ACG Solutions and Industry Liaison for Emory University’s Zyman Institute of Brand Science. He was previously employed as Director of Marketing Science for The Coca-Cola Company and as Vice President of Marketing Science at DemandTec. He has also served as Senior Vice President, Analytic Product Management and Development, at Information Resources, Inc. Craig received his Ph.D. in Marketing and Statistics from the University of Alabama, where he specialized in econometric applications of marketplace data. Craig has consulted on projects for many industries, including consumer products, entertainment, financial services, quick-service restaurants, telecommunications, and transportation. He has served as a faculty member at leading business schools, teaching marketing productivity analysis, pricing strategy and tactics, and marketing management. He has been a regular speaker at events sponsored by the Advertising Research Foundation, American Marketing Association, the Institute for Operations Research and the Management Sciences, and the Institute for International Research. Craig has served as a Trustee of the Marketing Science Institute and as a member of the Advisory Board for The University of Georgia’s Master of Marketing Research program.

Research Interests

  • Marketing resource allocation
  • Marketing response modeling
  • Commercial applications of marketplace data
  • Digital marketing effectiveness
  • Social media effectiveness

Academic Background

Ph.D., Business Administration, 1992
University of Alabama

M.A., Marketing, 1985
University of Alabama

B.A., Latin, 1982
Emory University