Eitan Muller

– Professor of Marketing

Joined Stern 2004

Leonard N. Stern School of Business
Tisch Hall
40 West Fourth Street, 907
New York, NY 10012

E-mail emuller@stern.nyu.edu
Personal website

Biography

Eitan Muller is Professor of Marketing at the New York University Stern School of Business and Chaired Professor of Hi-Tech Marketing at the Tel Aviv University Recanati School of Business.

His research deals mainly with managerial issues related to new product introduction, including answers to questions such as: Will network externalities accelerate or decelerate the growth of a new product? Under what conditions does it pay for an airline to increase ticket price over time as the flight date approaches rather than give last-minute price reductions? Do weak ties or strong ties dominate the speed of growth of information in a network? Can firms use geographical dimensions of new product growth to predict its likelihood of success within the first month following its introduction?

Professor Muller has published more than 60 papers in leading journals in marketing such as Journal of Marketing, Journal of Marketing Research, Marketing Science, Management Science and the International Journal of Research in Marketing. He is serving on the editorial review boards of the Journal of Marketing, Journal of Marketing Research, Marketing Science, and the International Journal of Research in Marketing. He has won several awards including the Maynard award for significant contribution to marketing theory and thought and best paper awards of the European Marketing Academy.

Professor Muller earned a B.Sc. with distinction from the Technion in 1973, an M.B.A. with distinction from the Kellogg School of Management at Northwestern University in 1975, and a Ph.D. in Managerial Economics, also from the Kellogg School, in 1977.