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Geeta Menon

Geeta Menon

Joined Stern 1990

Leonard N. Stern School of Business
Tisch Hall
40 West Fourth Street, 600
New York, NY 10012

E-mail deanmenon@stern.nyu.edu
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Geeta Menon is the 11th Dean of the Undergraduate College at NYU's Leonard N. Stern School of Business. She is also the Abraham Krasnoff Professor of Global Business and Professor of Marketing. Since 1990, she has been a member of Stern’s Marketing faculty where she served as Department Chair from 2004 to 2008. In 2015, Dean Menon was named one of the 20 most influential global Indian women in business and the arts by The Economic Times.

Dean Menon is a respected educator and a prominent scholar. She has taught the core marketing class at the graduate and undergraduate levels, as well as electives such as marketing research and consumer behavior. She is also actively involved in Ph.D. education, and has mentored many doctoral students who have gone on to institutions such as the University of Chicago, Cornell University, Dartmouth University, Northwestern University, and the University of Southern California. She is the recipient of the Citibank Award for excellence in teaching at NYU Stern.

As a researcher, Dean Menon is known for her study of consumer memory, information processing and emotions in the contexts of survey methodology, advertising of health information and risk perception. Her work has been published in leading journals such as the Journal of Consumer Research, Journal of Marketing Research and Organizational Behavior and Human Decision Processes, and has been funded by the National Institutes of Health and the American Diabetes Association. Dean Menon held several professional leadership roles as an active member of the marketing research community. She is the past President of the Association for Consumer Research (ACR), served on the ACR Board of Directors as Treasurer, and was co-chair of the 2004 annual ACR conference. She also recently served as the Associate Editor of two premier marketing journals: the Journal of Consumer Research and the Journal of Marketing Research. In addition, she is on the advisory panel of the Journal of Consumer Psychology and on the editorial board of Journal of Public Policy and Marketing.

In her role as dean, Dean Menon has focused the Undergraduate College on three core principles: (i) Academic excellence and innovation, introducing initiatives such as the Stern Program for Undergraduate Research (SPUR) that brings together faculty and undergraduate students to work on research projects, as well Pracitioner Seminars that take advantage of our New York City location to bring industry experts to teach in our classrooms; (ii) "Glocal" perspective, increasing opportunities for students to participate in the academic, cultural and professional communities of NYC, as well as develop a global outlook through our Stern Around the World (SAW) programs such as study away in NYU's global network university or the International Business Exchange (IBEX) or by contributing to social impact through our Stern International Volunteers program; and (iii) A vibrant Stern community, working through students, alumni, parents, corporate partners and employers. She oversaw the creation of the Stern undergraduate Office of Student Engagement, which focuses on student professional development, leadership and community. During her time as dean, applications to the NYU Stern Undergraduate College have reached an all-time high.

Prior to her deanship, Dean Menon has held appointments at leading business institutions, including the Laura and John J. Pomerantz Professor of Marketing at the Wharton School (2008-2010), Visiting Professor at the Indian School of Business (2009, 2011), and Visiting Scholar at Stanford (Fall 2000) and the Indian Institute of Management-Bangalore (Spring 2000). She received her Ph.D. in Business Administration from the University of Illinois at Urbana-Champaign.

Research Interests

  • Consumer memory and information processing
  • Emotions and their influence on consumer judgments
  • Survey methodology and questionnaire design
  • Advertising of health information
  • Perceptions of risk

Courses Taught

  • Consumer Behavior
  • Marketing
  • Marketing Research

Academic Background

Ph.D., Business Administration (minor, Social Psychology), 1991
University of Illinois at Urbana- Champaign

M.A., Economics, 1983
Madras Christian College, Madras University

B.A., Economics, 1981
Stella Maris College, Madras University