Experience Faculty & Research

Share / Print

Geeta Menon

Geeta Menon

Joined Stern 1990

Leonard N. Stern School of Business
Tisch Hall
40 West Fourth Street, 600
New York, NY 10012

E-mail deanmenon@stern.nyu.edu
Follow on Twitter
Follow on Instagram
Follow on Facebook

View/Download C.V.


Geeta Menon is the 11th Dean of the Undergraduate College at NYU's Leonard N. Stern School of Business. She was named to this position following a yearlong search process led by a university-wide appointed committee, and started in her role in July 2011. She is also the Abraham Krasnoff Professor of Global Business and Professor of Marketing. She has been a member of NYU Stern’s Marketing faculty since 1990 and served as Department Chair for four-and-a-half years (2004-2008). In 2015, Dean Menon was recognized for her contributions to higher education and was named one of the 20 most influential global Indian women in business and the arts by The Economic Times.

Dean Menon is a prominent scholar known for her study of consumer memory, information processing, and emotions in the contexts of survey methodology, advertising of health information and risk perception. Her work has been published in leading journals such as the Journal of Consumer Research, Journal of Marketing Research, and Organizational Behavior and Human Decision Processes, and has been funded by the National Institutes of Health and the American Diabetes Association. Dean Menon has held several important roles as a leader in the marketing research and consumer behavior community. She was elected President of the Association for Consumer Research (ACR) in 2010, served on the ACR Board of Directors for four years, and was co-chair of the 2004 annual ACR conference. She served as the Associate Editor of the premier marketing journals Journal of Consumer Research and Journal of Marketing Research. In addition, she has served on the editorial boards of these journals as well as the Journal of Consumer Psychology and the Journal of Public Policy and Marketing for several years.

Dean Menon is also a respected educator with a strong presence in every NYU Stern program: undergraduate, MBA (full-time, part-time and Executive), and doctoral. She has taught marketing core courses in each program, and electives such as marketing research and consumer behavior. She is also actively involved in Ph.D. education and has mentored many doctoral students who have gone on to academic careers at institutions such as Boston University, University of Chicago, Cornell University, Dartmouth University, Northwestern University, and the University of Southern California. She is the recipient of the Citibank Award for excellence in teaching at NYU Stern.

In her current role as dean, she is a member of New York University’s Senior Leadership Team, and has served on several university committees addressing issues of affordability, judiciary and curriculum. As dean, she has focused on propelling NYU Stern’s Undergraduate College forward to cement its position as one of the leading undergraduate business institutions in the world. During her tenure, applications to the NYU Stern Undergraduate College have reached an all-time high, the admissions yield rate has increased to record levels, and NYU Stern has ranked consistently among top undergraduate business schools. She has advanced the undergraduate curriculum with innovations like the Stern Program for Undergraduate Research (SPUR) that brings faculty and undergraduate students together to work on research, the BS/BFA in Business and Film/Television in partnership with the world-renowned NYU Tisch School of the Arts, and Practitioner Seminars that connect students to industry experts in the classroom, leveraging NYU Stern’s locational advantage in New York City.

Dean Menon oversaw the creation of the NYU Stern undergraduate Office of Student Engagement (OSE), which focuses on student professional development, leadership and community. With support from NYU’s Wasserman Center for Career Development, the undergraduate OSE has helped to maintain a strong 98% placement rate within six months of graduation, and command one of the highest entry-level salaries among undergraduate business programs. Dean Menon has also prioritized building and promoting student pride, and this is reflected in student satisfaction surveys over the last six years, the introduction and growth in popularity of the #IAmStern/#WeAreStern campaign on social media, and in the annual senior legacy fundraising campaign which has reached record participation rates. In addition, she has been a key driver of relationship building in India, launching the inaugural NYU Stern Alumni conference in India in 2012, and hosting the first-ever, and now annual, welcome events for new NYU Stern undergraduates and families in the region. As a result, recognition of NYU Stern’s Undergraduate College as a top school has spread noticeably.

Prior to her deanship, Dean Menon held appointments at leading business institutions, including the Wharton School at the University of Pennsylvania where she was the Laura and John J. Pomerantz Professor of Marketing (2008-2010), the Indian School of Business where she was a Visiting Professor (2009, 2011), Stanford University (Fall 2000) and the Indian Institute of Management-Bangalore (Spring 2000) where she was a Visiting Scholar. She earned her Ph.D. in Business Administration from the University of Illinois at Urbana-Champaign in 1991.

Research Interests

  • Consumer psychology
  • Survey methodology and questionnaire design
  • Branding and marketing strategy
  • Contextual influences on consumer judgments
  • The role of emotions in decision making
  • Advertising of health information and perceptions of risk

Courses Taught

  • Consumer Behavior
  • Customer Insights for Decision Making
  • Marketing Core
  • Marketing Research

Academic Background

Ph.D., Business Administration (minor, Social Psychology), 1991
University of Illinois at Urbana- Champaign

M.A., Economics, 1983
Madras Christian College, Madras University

B.A., Economics, 1981
Stella Maris College, Madras University

Related News & Research

Geeta Menon, Dean of the Undergraduate College, is quoted in a feature story recognizing Stern as a leader in global immersion programming for undergraduate students

In an in-depth Q&A, Geeta Menon, Dean of the Undergraduate College, highlights what is unique about the academic experience for Stern undergraduates

Andre J.L. Koo Lobby Dedication Ceremony

Dean Geeta Menon is named to the Economic Times's top 20 list of Global Indian Women

Why Kerala Means Strong Women, Intermingling Cultures and Education

Dean Geeta Menon will be recognized by the Indian American Kerala Cultural and Civic Center for Outstanding Contribution in Education

In Identity Marketing, Speaking Softly Carries a Bigger Stick

Dean Geeta Menon's research on identity marketing is featured

NYU Stern Hosts Its 8th Biennial Global Alumni Conference in Shanghai


Innovate Possible

Dean Geeta Menon discusses trends in undergraduate business education

Dean Menon cites global exposure as a critical part of undergraduate business education

Dean Geeta Menon on women in business schools

Dean Geeta Menon on NYU Stern's presence in India

Stern Faculty and Indian Business Leaders Headline Indian Forum in Mumbai

NYU Stern Hosts Inaugural India Business Forum in Mumbai on January 11, 2013

Dean of the Undergraduate College Geeta Menon was honored by the Kerala Center

Dean of the Undergraduate College Geeta Menon will be honored for her achievements in education

Dean Geeta Menon on an anti-childhood obesity ad campaign

Areas of Expertise


  • Brand Reputation Management
  • Consumer Psychology/Behavior
  • Customer Relationship Management
  • Market Research
  • Social Media
  • Strategic Planning