Biography

Gregory J. Furman is an Adjunct Professor at New York University Leonard N. Stern School of Business.

Professor Furman is the founder and chairman of The Luxury Marketing Council and has held a number of senior positions in different industry groups. He served as policy advisor and speech writer to the Ontario Minister of Education; head of public affairs and issues management for Sun Oil's Canadian subsidiary, Suncor; managing director of advertising and sales promotion for the NYSE; and head of J. Walter Thompson's corporate image public relations business. During his four-year association with Bergdorf Goodman, his responsibilities included marketing strategy, advertising, public relations, interactive initiatives, direct mail and the store's $30 million catalogue business. In November 1994, Greg started his own consulting firm and founded The Luxury Marketing Council.

Professor Furman's strategy consulting practice focuses on helping clients define their missions and corporate positioning, develop strategic plans and grow their businesses by taking a more creative, "out of the box" approach to all facets of the marketing mix: public relations, advertising, direct mail, special events, and especially innovative partnerships and collaborations.

Professor Furman's avocations include painting and sculpture (he has had six one-man shows of his work in the last two years) and poetry (he has published twelve books of poems; the most recent are Selected Poems: 1995 - 2009 and The Album of Iridescences).

Highlights of his educational experience include studying with Marshall McLuhan (1970 to 1977) at the University of Toronto, and taking "Strategic Marketing" at Harvard and "Managing Critical Resources" at the University of Virginia's Darden School of Business.

Courses Taught

• Luxury Marketing