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J.P. Eggers

J.P. Eggers

Joined Stern 2008

Leonard N. Stern School of Business
Tisch Hall
40 West Fourth Street, 7-15
New York, NY 10012

E-mail jeggers@stern.nyu.edu
Personal website

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J.P. Eggers joined New York University Stern School of Business as an Assistant Professor of Management and Organizations in July 2008. Professor Eggers teaches the core M.B.A. strategy class and a strategy capstone elective.

Professor Eggers's research interests focus on technological change, decision-making under uncertainty and new product development. Specifically, he studies the challenges faced by managers and executives in making good decisions and addressing new opportunities in emerging technologies. His recent work examines firms that backed the wrong technology during the emergence of the flat panel display industry and the role that managerial cognition played in determining the course of organizational action during the early years of the fiber optics industry.

Prior to his academic career, Professor Eggers was a strategy consultant with two firms, Kurt Salmon Associates and Viant, Inc., both of which specialize in product development strategy and new technology projects for firms ranging from Nordstrom to NASCAR and from Coca-Cola to YKK Zippers. He also worked as a political consultant on congressional, senatorial and gubernatorial campaigns across the United States.

Professor Eggers received his B.A. in History from Amherst College, his M.B.A. in Management from the Goizueta Business School at Emory University and his Ph.D. in Management from the Wharton School of the University of Pennsylvania.

Research Interests

  • Technological change
  • Decision-making under uncertainty
  • New product development

Courses Taught

  • MBA Strategy
  • Strategy Capstone Elective

Academic Background

B.A., History
Amherst College

M.B.A., Management
Goizueta Business School at Emory University

Ph.D., Management
Wharton School of the University of Pennsylvania

Awards & Appointments

Poets & Quants Top 40 Professors Under 40 2011
NYU Stern MBA Program Professor of the Year 2010
Emerald Management Review Citation of Excellence 2010
Business Policy Division of Academy of Management Finalist for Outstanding Dissertation Award 2009
Technology Division of Academy of Management Finalist for Outstanding Dissertation Award 2009

Selected Publications

Eggers, J.P. (2012)
Falling Flat: Failed Technologies and Investment under Uncertainty
Administrative Science Quarterly, March 2012, vol. 57 (1), pp. 47-80

Eggers, J.P. & Kaplan, Sarah (2009)
Cognition and Renewal: Comparing CEO and Organizational Effects on Incumbent Adaptation to Technical Change
Organization Science, March/April 2009, vol. 20 (2), pp. 461-477

Areas of Expertise


  • Business Strategy


  • Information Technology
  • Retail
  • Textile


  • Competitive Analysis
  • Corporate Strategy
  • Decision Making & Policy
  • Technology & Innovation


  • New Product Development