NYU Stern

Experience Faculty & Research

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Kim P. Corfman

Kim P. Corfman

Joined Stern 1985

Leonard N. Stern School of Business
Tisch Hall
40 West Fourth Street, 817
New York, NY 10012

E-mail kcorfman@stern.nyu.edu
Personal website
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Biography

Kim Corfman is Professor of Marketing at New York University’s Stern School of Business. She has served as Vice Dean for MBA Programs, Associate Dean, Academic Director of the Langone Part-Time MBA Program, and coordinator of the doctoral program in marketing.

Since joining Stern in 1985, Professor Corfman has taught courses on creativity, negotiation, brand planning, marketing management, sales management, group decision-making, and focus group moderating, to undergraduates, MBA students, PhD students, and executives.

Professor Corfman’s research interests include individual and group creativity, affect, group decision-making and judgment, and social influence. Current projects examine the influence of affect on fairness perceptions and consumer guilt. Her work has been published in such journals as the Journal of Consumer Research, Journal of Marketing Research, Psychological Bulletin, Journal of Retailing, Marketing Letters, and Multivariate Behavioral Research.

Professor Corfman received an A.B. in Romance Languages from Princeton University and an M.B.A. and Ph.D. in Marketing from Columbia University.

Research Interests

  • Group Decision-Making, Bargaining and Judgment
  • Affect and Consumer Behavior
  • Social Influence

Courses Taught

  • Brand Planning
  • Conflict and Negotiation
  • New Product Development
  • Strategic Planning

Academic Background

Ph.D., Marketing, 1985
Columbia University

M.B.A., Marketing, 1982
Columbia University

A.B., Romance Languages, 1977
Princeton University