Joined Stern 2011
Leonard N. Stern School of Business
Professor Shachar has a PhD in economics from Tel Aviv University. After a post-doc period in Harvard University, he joined Yale School of Management. In 1997 he returned to Israel and until recently he was the head of the marketing area in Tel Aviv University, and a visiting professor in Duke University. He is now the dean of the Arison School of Business at IDC, Israel. Professor Shachar's research deals with major advertising and branding issues and also explores strategic and marketing related aspects in the entertainment industries (e.g. TV and movies) and in political campaigns. His work has been published in leading journals in various fields (marketing, economics and political science) and some of them have received attention from the popular news media (e.g. Wall Street Journal and Fox News). Professor Shachar serves as an associate editor in two leading journals and on the editorial board of other leading journals.