Biography

Sam Hui joined New York University Stern School of Business as an Assistant Professor of Marketing in July 2008.

Professor Hui's research interests focus on the interaction between marketing and statistics, the entertainment industry, Internet retailing and Bayesian models. In a recent paper, he examines shoppers' paths in supermarkets by tracking their movements using RFID (Radio Frequency Identification) tags.

Professor Hui is the recipient of the 2008 John Howard Dissertation Award; the 2007 AMA EXPLOR Award, recognizing the most innovative use of technology in advancing marketing research; and the 2007 Levy and Weitz Retailing Dissertation Proposal Award.

Professor Hui received his B.S. in Mathematical and Computational Science, his M.S. in Statistics from Stanford University and his Ph.D. in Marketing from the Wharton School of the University of Pennsylvania.

Research Interests

• Path models
• Entertainment industry
• Bayesian models
• Internet retailing

Courses Taught

• Marketing Research

Academic Background

B.S., Mathematical and Computational Science
Stanford University

M.S., Statistics
Stanford University

Ph.D., Marketing
Wharton School of the University of Pennsylvania