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Marketing

Major or concentrate in Marketing

For course descriptions, prerequisites and course scheduling options, please review the Course Index.

Students interested in marketing research are encouraged to consider a secondary major/concentration in Statistics.

Marketing Program Requirements (12 units)

To complete the actuarial science area of study, students must complete the following courses in addition to Marketing (MKTG-UB 1)
Consumer BehaviorMKTG-UB 2
Marketing ResearchMKTG-UB 9
6 Units of Advanced Marketing Electives

Can be any combination of 2 or 3 unit courses. See list approved advanced marketing courses.


Approved Advanced Marketing Courses

Advertising ManagementMKTG-UB 3

Requires sophomore standing.
Managing Creative Content DevelopmentMKTG-UB 4
Business of PublishingMKTG-UB 19
Business of FilmMKTG-UB 20
Entertainment FinanceMKTG-UB 21
Movie MarketingMKTG-UB 22
Impact of Technology on Entertainment and MediaMKTG-UB 23
Business of BroadwayMKTG-UB 25
Entertainment and Media IndustriesMKTG-UB 40
Media Planning and ResearchMKTG-UB 41
Television ManagementMKTG-UB 44
Social Media StrategyMKTG-UB 45
Globalization of the Entertainment IndustryMKTG-UB 46
Sports MarketingMKTG-UB 47
The Business of ProducingMKTG-UB 49
Craft and Commerce of Cinema: Tribeca Film FestivalMKTG-UB 51
Pricing StrategiesMKTG-UB 53
Data Driven Decision MakingMKTG-UB 54
Brand StrategyMKTG-UB 55
Digital Business StrategiesMKTG-UB 56
Digital MarketingMKTG-UB 57
New Product DevelopmentMKTG-UB 60
Global Marketing ManagementMKTG-UB 64
Decision Making Strategy in Marketing and ManagementMKTG-UB 65
Leisure MarketingMKTG-UB 80
Luxury MarketingMKTG-UB 85
Independent Study in MarketingMKTG-UB 94-99
Decision Models: Spreadsheets and AnalyticsMULT-UB 7
Competitive AnalysisMULT-UB 15
Advanced Decision ModelsMULT-UB 16
Search and the New EconomyMULT-UB 36


Meet with Your Adviser

To ensure proper concentration/major progress consult your Academic and Faculty Adviser.

Advising- Marketing