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What is Business Analytics?

"Patterns emerge before the reasons for them become apparent." - MS in Business Analytics Professor Vasant Dhar

Business Analytics is the study of data through statistical and operations analysis, the formation of predictive models, application of optimization techniques and the communication of these results to customers, business partners and colleague executives.

It is the intersection of business and data science.
This program is an advanced business degree that focuses on quantitative methods and the role of evidence-based data in business modeling and decision-making. The MS in Business Analytics program is designed for professionals who have an interest in quantitative methods and exploring and uncovering economic relationships through data analysis.

Learn more about the program in the below video.

NYU Stern MS in Business Analytics Video

"What is Business Analytics?" Infographic

MSBA infographic 1, thumbnail

The Opportunity

1.5M data savvy managers and 140,000 - 190,000 more deep analytical talent positions are needed for the US to take full advantage of the big data opportunity. (McKinsey, 2011)

Retailers can gain a 60% potential increase in operating margins by understanding big data. (McKinsey, 2011)

90% of the data in the world today has been created in the last two years. (IBM)