NYU Stern

Persuasion

Stern faculty have researched diverse issues such as:

  • What are effective ways to communicate health risks?
  • How do you evaluate the effectiveness of anti-drug advertisements?
  • What is the role of generic advertising in stimulating selective demand?
  • What is the role of misleading and deceptive advertising?
  • What is the effectiveness of loyalty programs?
  • What is the role of hedonic vs. utilitarian messages in changing consumer attitudes?
  • What are the effects of irrelevant information on consumer attitudes?