NYU Stern

Pricing

Research on pricing has examined:

  • What are consumers’ reactions to anticipated prices?
  • What are the effects of imperfect information on a firm’s pricing responses?
  • What are existing models of industry-specific pricing?
  • What are consumer responses to auction pricing using descriptive and normative models?
  • What are consumers’ preferences for flat rates versus linear pricing schedules?
  • How do consumers process store price comparisons?