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Amy Webb

Amy Webb

Leonard N. Stern School of Business
Tisch Hall
40 West Fourth Street, 900
New York, NY 10012

E-mail awebb@stern.nyu.edu
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Amy Webb joined New York University Stern School of Business as an Adjunct Assistant Professor of Marketing.

Professor Webb's research focuses on how technology will transform the way we live, work and govern. Her future forecasting work has been featured in the New York Times , Harvard Business Review, MIT Sloan Management Review, Wall Street Journal, Fortune, Inc. Magazine, Fast Company, CNN, NPR and more. Her research has also been cited in several academic papers. She is the tech columnist and a contributing editor at Inc. Magazine, where she writes about the future of technology and business.

She is the author of three books, including The Signals Are Talking: Why Today’s Fringe Is Tomorrow’s Mainstream, which was selected as one of Fast Company’s Best Books of 2016, was an Amazon’s best book of December 2016 and was a #1 Bestseller; How To Make J-School Matter Again; and Data, A Love Story. Her TED talk about Data has been viewed more than 5 million times and has been translated into 32 languages. Data is being adapted as a feature film, which is currently in production.

Professor Webb is the Founder of the Future Today Institute, a leading future forecasting and strategy firm that researches technology and answers “What’s the future of X?” for a global client base. Now in its second decade, the Institute advises Fortune 500 and Global 1000 companies, government agencies, large nonprofits, universities and startups around the world. She was named to the Thinkers50 Radar list of the 30 management thinkers most likely to shape the future of how organizations are managed and led.

Professor Webb is a 2017-18 Fellow in the United States-Japan Leadership Program. She was a 2014-15 Visiting Nieman Fellow at Harvard University, and her research on the future of education reform received a national Sigma Delta Chi award. Amy was also a Delegate on the former U.S.-Russia Bilateral Presidential Commission, where she worked on the future of technology, media and international diplomacy.

She holds a B.A. in political science, game theory and economics from Indiana University and an M.S. from the Columbia University Graduate School of Journalism.

Research Interests

  • Futures Forecasting
  • Technology and Business

Courses Taught

  • Forecasting

Academic Background

M.S., Journalism
Columbia University

B.A., Political Science and Economics
Indiana University

Selected Publications

Amy Webb (2017)
The Flare and Focus of Successful Futurists

Amy Webb (2016)
The Signals Are Talking: Why Today’s Fringe Is Tomorrow’s Mainstream

Amy Webb (2015)
How To Make J-School Matter Again

Amy Webb (2013)
Data: A Love Story