Books
The Signals Are Talking: Why Today’s Fringe Is Tomorrow’s Mainstream
— December 6, 2016

By Amy Webb
The future doesn't simply arrive fully formed overnight, but emerges step by step.
By Amy Webb
With the methodology developed in The Signals Are Talking, readers learn how to think like a futurist and answer vitally important questions: How will a technology—like artificial intelligence, machine learning, self-driving cars, biohacking, bots and the Internet of Things—affect people personally? How will it impact businesses and workplaces? How will it eventually change the way people live, work, play and think—and how should society prepare for it now?
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___Amy Webb is an Adjunct Assistant Professor of Marketing.