Marc Beckman

– Executive in Residence
– Adjunct Associate Professor
Marc Beckman

Joined Stern 2018

Leonard N. Stern School of Business
Tisch Hall
40 West Fourth Street, 803
New York, NY 10012

E-mail mb7456@stern.nyu.edu

Biography

Marc Beckman founded DMA United with a modern vision: combining commercially oriented principles with branding and advertising.

Today, DMA United executes communication campaigns and new business development for internationally acclaimed individuals and brands, such as Karl Lagerfeld, Barneys New York, Pepsi, NBA, Russell Westbrook, Major League Baseball, Council Fashion Designers of America (CFDA), Wynton Marsalis, and Nelson Mandela Media. DMA United’s polycultural platform uniquely positions the Agency at the center of superior style and design, and extends into fashion, music, sports, technology, and the arts.

Beckman’s deal flow surrounding DMA United’s individuals and brands concentrates on three areas: (1) Merchandising (Licensing, Co-Branding,DTR, International Expansion), (2) Commercial Endorsements/Sponsorships, and (3) Multi-Media Development (Broadcast Television, Publishing,Radio, Branded Entertainment).

In recent years, Beckman has structured several high-profile deals and partnerships resulting in the exchange of millions of dollars worldwide, such as: Russell Westbrook x Barney New York, Pepsi x Puma, NBA x Bloomingdales.

Further, in recent years, Beckman has also executed upon countless experiential marketing platforms and traditional campaigns, including MLB Assembly, Fossil Q, Finish Line, and Pepsi Art of Football (2014 and 2018).

Beckman was admitted to the State Bar Association of New York, New Jersey, and Washington DC after graduating with a JD from Hofstra University School of Law, and a Bachelor of Liberal Arts from Boston University. Beckman is active with the Council of Fashion Designers of America, mentoring several of the CFDA Incubator’s inaugural class participants, and structuring CFDA’s publishing deals with Assouline.

As a guest lecturer, Beckman is invited every semester to speak at both NYU Stern School of Business and Columbia University in their Fashion Industry, Entertainment Marketing, and The Art of Celebrity Business courses.

Beckman lives in Manhattan with his wife Alice Roi and their children, Jude and Damaris.

Courses Taught

  • Next Generation Fashion Retail


Back to Top