Share / Print

Scott Schiller

Scott Schiller

Joined Stern 2019

Leonard N. Stern School of Business
Tisch Hall
40 West Fourth Street,
New York, NY 10012

E-mail sschille@stern.nyu.edu

Biography

Scott Schiller is a senior media executive experienced in growing businesses and developing people. His career highlights—developing and scaling businesses at NBCUniversal; advising and leading companies that sit at the intersection of technology and media during his time as Chairman of the Interactive Advertising Bureau (IAB), mentoring industry executives, and championing the Make-A-Wish Foundation—share the same traits: business transformation, team alignment, bringing out others’ potential, and creating leaders.

Most recently, as a leader of NBCUniversal’s Advertising and Client Partnerships division, Schiller led a team widely recognized in the industry for its unique creative execution of go-to-market strategies for the largest advertising sales and marketing organization in media: 300 advertising/promotional spots a year for clients, partners, and the NBCUniversal brand. He was also responsible for spearheading and implementing the Company’s trade communications approach, and push to a portfolio model, a first for a business this size in media.

For much of his career, and particularly at NBCUniversal, Schiller played key roles in driving the evolution of digital media, especially related to full-episode video and original digital content creation. At NBCUniversal alone, he created a $500 million digital media business that shattered all previous records.

Prior to NBCUniversal, Schiller spent more than 25 years in marketing, sales management, and media roles. Much of Schiller’s focus has been on digital media consumption and the advancement of digital platforms during a time of heavy transition for the industry.

Schiller is currently Chairman of the IAB after helping found the organization and sitting on the board for many years prior. He also leads IAB’s Digital Media Sales Certification program. Schiller earned a BA in Economics from Cornell University and he has an MBA in Marketing and Finance from the Kellogg School of Management at Northwestern University. He is an advisor to Cornell’s Department of Communication, an Adjunct Assistant Professor at NYU's Stern School of Business, and he speaks frequently on digital media and marketing trends. He also serves on the Board of Directors of the Make-A-Wish Foundation of Metro New York.

Courses Taught

  • Technology's Impact on Entertainment and Media