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Marketing

Concentrate in Marketing

For course descriptions, prerequisites and course scheduling options, please review the Course Index.

Students interested in marketing research are encouraged to consider a secondary concentration in Statistics.
 

Marketing Program Requirements (12 units)

To complete the marketing area of study, students must complete the following courses in addition to Marketing (MKTG-UB 1)
Consumer Behavior MKTG-UB 2
Research for Customer Insights (formerly Marketing Research) MKTG-UB 9
6 Units of Advanced Marketing Electives Can be any combination of 2 or 3 unit courses. See list approved advanced marketing courses.
 

Approved Advanced Marketing Courses

Advertising Management MKTG-UB 3
Managing Creative Content Development MKTG-UB 4
Mobile for Managers MKTG-UB 16
Business of Publishing MKTG-UB 19
Business of Film MKTG-UB 20
Entertainment Finance MKTG-UB 21
Movie Marketing MKTG-UB 22
Impact of Technology on Entertainment and Media MKTG-UB 23
Business of Broadway MKTG-UB 25
Entertainment and Media Industries MKTG-UB 40
Television Management MKTG-UB 44
Social Media Strategy MKTG-UB 45
Globalization of the Entertainment Industry MKTG-UB 46
Sports Marketing MKTG-UB 47
The Business of Producing MKTG-UB 49
Craft and Commerce of Cinema: Tribeca Film Festival MKTG-UB 51
Pricing MKTG-UB 53
Data Driven Decision Making MKTG-UB 54
Brand Strategy & Planning MKTG-UB 55
Digital Business Strategies MKTG-UB 56
Digital Marketing MKTG-UB 57
The Business of Video Games MKTG-UB 58
Designing and Developing New Products MKTG-UB 60
Launching and Managing New Products MKTG-UB 61
Global Marketing Strategy MKTG-UB 64
Decision Making Strategy MKTG-UB 65
Leisure Marketing MKTG-UB 80
Luxury Marketing MKTG-UB 85
Advanced Luxury Marketing MKTG-UB 86
Retail Management MKTG-UB 87
Retail Strategy MKTG-UB 88
Retail Management & Merchandising MKTG-UB 89
Competitive Analysis
 
ECON-UB 15
Data Analytics in Digital Marketing INFO-UB 38
Decision Models and Analytics MULT-UB 7
Decision Making Under Uncertainty MULT-UB 16
Search and the New Economy MULT-UB 36

Note: A Stern elective course may satisfy only one concentration requirement (e.g., Competative Analysis can count toward the Business Economics concentration requirement OR as an advanced marketing elective, but it cannot satisfy both requirements).

Meet with Your Adviser

To ensure proper concentration progress consult your Academic and Faculty Adviser.

Advising- Marketing