Concentrate in Marketing

For course descriptions, prerequisites and course scheduling options, please review the Course Index.

Students interested in marketing research are encouraged to consider a secondary concentration in Statistics.

Marketing Program Requirements (12 units)

To complete the marketing area of study, students must complete the following courses in addition to Marketing (MKTG-UB 1)
Consumer Behavior MKTG-UB 2
Research for Customer Insights MKTG-UB 9
Advanced Marketing Electives (6 units) Any MKTG-UB elective or approved course (see below). Credits can be any combination of 2 or 3 unit courses. 

Additional courses approved to count as Marketing electives:

Competitive Analysis
Data Analytics in Digital Marketing INFO-UB 38
Decision Models and Analytics MULT-UB 7
Decision Making Under Uncertainty MULT-UB 16
Search and the New Economy MULT-UB 36

Note: A Stern elective course may satisfy only one concentration requirement (e.g., Competative Analysis can count toward the Business Economics concentration requirement OR as an advanced marketing elective, but it cannot satisfy both requirements).