For course descriptions, prerequisites and course scheduling options, please review the Course Index.
Concentrate in Marketing
Students interested in marketing research are encouraged to consider a secondary concentration in Statistics.
Marketing Program Requirements (12 units)
|To complete the marketing area of study, students must complete the following courses in addition to Marketing (MKTG-UB 1)|
|Consumer Behavior||MKTG-UB 2|
|Research for Customer Insights||MKTG-UB 9|
|Advanced Marketing Electives (6 units)||Any MKTG-UB elective or approved course (see below). Credits can be any combination of 2 or 3 unit courses.|
Additional courses approved to count as Marketing electives:
|Data Analytics in Digital Marketing||INFO-UB 38|
|Decision Models and Analytics||MULT-UB 7|
|Decision Making Under Uncertainty||MULT-UB 16|
|Search and the New Economy||MULT-UB 36|
Note: A Stern elective course may satisfy only one concentration requirement (e.g., Competative Analysis can count toward the Business Economics concentration requirement OR as an advanced marketing elective, but it cannot satisfy both requirements).