Experience News & Events

Excerpt from USA Today -- "With the inundation of online ads, marketers are realizing that their standard ways of advertising are not always effective, said Anindya Ghose, marketing professor at NYU's Stern School of Business. 'I think we will see more of these novel, interactive ads in the next few years,' Ghose said."

Excerpt from Fox Business -- "I'd want to see the results of some small-scale experiments. I think it's great you've got these pilots lined up, but I think they're going to be really important. You've got to ask what resources do you need to complete these pilots, what questions do you need answered, and how do you measure the success of these mini-pilots, because that's going to dictate how you scale this up."

Excerpt from New York Daily News -- "The city would have also lost interest — about $175,000 worth — on the $300 million if they had let the money go, according to Professor Robert Whitelaw, the chair of the finance department at NYU’s Stern School of Business."

On Friday, May 2, 2014, the Salomon Center for the Study of Financial Institutions will host the Ninth Annual New York Fed/NYU Stern Conference on Financial Intermediation, co-sponsored by the Federal Reserve Bank of New York and the Review of Financial Studies.

Excerpt from The Real Deal -- "Even if those suits just get settled, Ackman stands to recoup some of his investment, said Lawrence White, a professor at New York University’s Stern School of Business who also co-authored 'Guaranteed to Fail,' a 2011 book critical of Fannie and Freddie. 'The shareholders are there, and I think they’ve got a pretty good story to tell, about why they should be entitled to a share of the profits,' White said. 'The shareholders will end up with something.'"

Excerpt from Re/code -- “You either pay to play or you go out of business. … It’s slowly sucking the air out of all the other big e-commerce players.”

Excerpt from The Huffington Post -- "'Cities have to consume a certain amount of land and citizens decide that,' he said. 'It's the transport system that has to adapt to the structure of the city. Do not expect the city to adapt to your transport system.'"

Excerpt from Real Simple -- "Blue may reduce criminal behavior. After officials near Kyoto, Japan, installed blue streetlights in dangerous neighborhoods in 2005, the overall crime rate fell by 9 percent. It turns out, says Alter, that 'the lights mimic those atop police cars and seem to imply that the police are watching.'"

Excerpt from The Guardian -- "'Our process began with seeking to understand what women did and didn't eat while pregnant. We then worked within these cultural norms and practices to devise a product that would be habitually consumed,' says Edmundson, who is wary that some approaches to substituting the iron lacking from diets due to taboos are contradictory."

Excerpt from Project Syndicate -- "The disputes between China and several of its neighbors over disputed islands and maritime claims (starting with the conflict with Japan) are just the tip of the iceberg. As China becomes an even greater economic power, it will become increasingly dependent on shipping routes for its imports of energy, other inputs, and goods. This implies the need to develop a blue-water navy to ensure that China’s economy cannot be strangled by a maritime blockade."

Excerpt from The New York Times -- "In 2011, Aswath Damodaran, who teaches finance at New York University, found that biotech and drug companies on average paid corporate tax rates under 6 percent, while some companies whose profits come from unmovable stuff — like integrated petroleum firms and electric utilities — paid over 30 percent."

Excerpt from Al Jazeera -- "A large part of what's driving the sharing economy isn't just economic... but it's a desire to form genuine connections with other human beings as a part of everyday consumption of goods and services."

Excerpt from CNBC -- "If there is a politician who is courageous enough to take on this challenge, here is my advice. First, keep the new tax law simple since complexity is guaranteed to bring with it unintended (and bad) consequences. Second, remember that the tax code is first and foremost a revenue-generating device and not an instrument for social change or punishing bad behavior."

Excerpt from The Wall Street Journal -- "The sport draws writers, engineers, even a Nobel Prize-winning economist: Robert Engle, a New York University professor and avid ice dancer. 'It's a great sport,' says the 71-year-old laureate, putting a positive spin on his pastime. It's a good way to get exercise and it 'clears your mind,' he says."

Excerpt from Bloomberg -- "Overall, the global economy is recovering. The average advanced economic growth is two percent this year, rather than one...It has been a bumpy time for many emerging markets, but on average they're going to still grow five percent, so there is a recovery of the global economy, but I would say there's a whole bunch of risk."

Excerpt from Voice of America -- “'One of them is higher productivity of U.S. labor aided by advancements in computer technology,' said Natalia Levina of New York University. 'Other reasons might be the need to keep inventory levels low [which] means that manufacturing has to be close to consumption.'"

Excerpt from Wall Street Oasis -- "We are VERY pleased to announce that the legendary Professor / Author / Blogger Aswath Damodaran will be the keynote speaker at the 2014 WSO Conference (Sat June 28th in NYC) along with speakers Josh Rosenbaum and Gene Rubio."

Excerpt from Betabeat -- "Brooklinen, if they get full funding from their Kickstarter, will manufacture and sell luxury, 100 percent Egyptian cotton bedsheets starting at $100 a set. The company was founded by Rich Fulop and David Fortune, two current MBA students at NYU Stern School of Business."

Excerpt from The Washington Post -- “'We found that faculty ignored requests from women and minorities at a higher rate than requests from white males, particularly in higher-paying disciplines and private institutions,' Katherine Milkman of the University of Pennsylvania, Modupe Akinola of Columbia University, and Dolly Chugh of New York University report in their study titled 'What Happens Before? A Field Experiment Exploring How Pay and Representation Differentially Shape Bias on the Pathway into Organizations.'”

Excerpt from ABC.net -- "That, to me, is the most staggering piece: that this color, something that we see visually, can actually change how we feel physically. It turns us into weaker people as we perceive the color...It was such a fascinating effect to me that it became an emblem for what I discuss in the book, which is how the world, in all sorts of strange ways, influences how we think, feel and behave in ways that we wouldn't expect."

Excerpt from The New York Times -- “'I would call this a rookie move,' said Scott Galloway, a professor of marketing at New York University. 'Doing it on Twitter is no different as if they’d changed their uniforms to bull’s-eyes.'”

Excerpt from LinkedIn -- "Operating as a luxury brand implies investment in long-term brand value. Simplicity and clarity help you remain focused so that you can keep producing well-developed, complex ideas that are executed with care and attention."

Excerpt from Portland Press-Herald -- "The research – by Harvard Business School Assistant Professor Uma Karmarkar and Bryan Bollinger, an assistant professor at New York University’s Stern School of Business – showed that the correlation between reusable bags and indulgent foods doesn’t apply to people with children at home."

Excerpt from St. Louis Post-Dispatch -- “'It’s really expansive for the economy,' [Sundararajan] says. 'You’re creating greater variety and you’re using resources more productively. Cities need to recognize that this is good for the local economy.'”

On April 26th, Stern in Africa will host the NYU Stern Africa Economic Forum 2014, themed, “The African Gold Rush: Realities of Africa’s Economic Growth and Potential.” The conference will present a balanced depiction of the current state of Africa, in addition to highlighting the promising transformations that are taking place across the continent.