Overview

Marketing will challenge and reward you like no other discipline.

First, you will be trained and compensated to accept profit and loss responsibility for your product or brand. You’ll become an “intrapreneur” within a corporation or an entrepreneur if you own your own business.

Second, marketing will require you to develop and draw upon your quantitative and qualitative skills. Both your left and right brain hemispheres will be tested as you face challenges such as shifting consumer demand, aggressive competition, maturing product lines, technological change, and limited corporate resources.

Third, you'll be exposed to, and expected to generate, a working knowledge of a broad range of specialties within marketing including advertising and promotion, brand management, entertainment and media, financial services marketing, international marketing, marketing research, and retail management.

Fourth, as a marketer you'll be the focus of your organization. The Marketing Department usually leads team efforts on initiatives like new product development and brand management. As a Brand Manager, you may someday lead a multi-disciplinary team with members from corporate departments including Finance, Legal, Operations, Sales, and Technology.