Recent Publications
by Marketing Department Faculty and Ph.D. Students
| 2011 |
|---|
| Alter, Adam, E. Balcetis (2011), "Fondness Makes the Distance Grow Shorter: Desired Locations Seem Closer Because They Are More Vivid," Journal of Experimental Social Psychology, 47, 16-21. |
| Assael, Henry (2011), “From Silos to Synergy: A Review of Fifty Years of Cross-Media Research,” Journal of Advertising Research, 50th Anniversary Issue. |
| Avnet, Tamar and Anne-Laure Sellier (2011), "Clock Time Versus Event Time: Temporal Culture or Self-Regulation?", Journal of Experimental Social Psychology, 47(3), 665-667. |
| Bollinger, Bryan (2011), Calorie Posting in Chain Restaurants' with Phillip Leslie and Alan Sorensen (2011, American Economic Journal: Economic Policy, 3(1)). |
| Hamilton, Ryan, Kathleen D. Vohs, Anne-Laure Sellier, and Tom Meyvis (2011), "Being of Two Minds: Switching Mindsets Exhausts Self-Regulatory Resources," Organizational Behavior and Human Decision Processes, 115(1), 13-24. |
| Chandon, Pierre, Ronn J. Smith, Vicki G. Morwitz, Eric R. Spangenberg, and David E. Sprott (2011), “When Does the Past Repeat Itself? The Interplay of Behavior Prediction and Personal Norms,” Journal of Consumer Research, 38 (October), forthcoming. |
| Cohen, Michael (2011), “A Study of Vertical Integration and Vertical Divestiture: The Case of Store Brand Milk Sourcing in Boston" Invited Resubmission at Journal of Economics and Management Strategy. |
| Cohen, Michael and R. W. Cotterill (2011), Assessing the Impact of Retailer Store Brand Presence on Manufacturer Brands in an Equilibrium Framework," Journal of Industrial Economics, forthcoming. |
| Cohen, Michael and R.N. Rabinowitz (2011), “Incorporating Advertising Dynamics in Pricing Analysis" Under Review. |
| Craig, Samuel (2011), “Assessing Cross Cultural Marketing Theory and Research: A Commentary Essay,” with S.P. Douglas, Journal of Business Research, 64, 625-627. |
| Craig, Samuel and S.P. Douglas (2011) “Convergence and Divergence: Developing a Semiglobal Marketing Strategy,” Journal of International Marketing, 19, 82-101. |
| Craig, Samuel and S.P. Douglas (2011), "Empowering Rural Consumers in Emerging Markets," International Journal of Emerging Markets, forthcoming. |
| Craig, Samuel and S.P. Douglas (2011), “The Role of Context in Assessing International Marketing Opportunities,” International Marketing Review, forthcoming. |
| Czepiel, John A., and Roger A. Kerin (2011), “Competitor Analysis,” Chapter in Venkatesh Shankar and Gregory S. Carpenter, eds. Handbook of Marketing Strategy. Edward Elgar Publishing, Northampton, MA. |
| Galak, Jeff and Tom Meyvis (2011), “The Pain Was Greater If It Will Happen Again: The Effect of Continuation on Retrospective Discomfort,” Journal of Experimental Psychology: General, 140 (February), 63-75. |
| Hamilton, Ryan, Kathleen D. Vohs, Anne-Laure Sellier, and Tom Meyvis (2011), “Being of Two Minds: Switching Mindsets Exhausts Self-Regulatory Resources,” Organizational Behavior and Human Decision Processes, 115 (May), 13-24. |
| Raghubir, Priya, Vicki G. Morwitz, and Amitav Chakravarti (2011), “Spatial Categorization and Time Perception: Does it Take Less Time to Get Home?” Journal of Consumer Psychology, 21 (April), 192-198. |
| Sellier, Anne-Laure and Darren W. Dahl, "Focus! Creative Success Is Enjoyed Through Restricted Choice," Journal of Marketing Research, forthcoming. |
| Sellier, Anne-Laure and Tamar Avnet, "Clock Time versus Event Time: Temporal Culture or Self-Regulation?,” Experimental Social Psychology, forthcoming. |
| Shachar, Ron, Tülin Erdem, Gavan Fitzsimons, and Keisha Wells (2011), “Brands: The Opiate of the Non-Religious Masses?“ Marketing Science 30, 92-110. |
| Shalev, Edith and Vicki G. Morwitz, “Influence via Comparison-Driven Self Evaluation and Restoration: The Case of the Low-Status Influencer,” Journal of Consumer Research, forthcoming. |
| Valenzuela, Ana, Priya Raghubir, and Chrissy Mitakakis (2011) “Shelf Space Schemas: Myth or Reality?” Journal of Business Research, (special issue based on the La Londe Conference). |
| Winer, Russell S. and Ravi Dhar (2011), Marketing Management, 4th ed., Upper Saddle River, NJ: Prentice Hall. Translated into Chinese, Italian. |
| 2010 |
|---|
| Alter, A. L., Oppenheimer, D. M., and Zemla, J. C. (2010). “Missing the trees for the forest: A construal theory account of the Illusion of Explanatory Depth,” Journal of Personality and Social Psychology, 99, 436-451. |
| Alter, Adam, Joshua Aronson, John M. Darley, Cordaro Rodriguez, and Diane N. Ruble (2010), "Rising to the threat: Reducing stereotype threat by reframing the threat as a challenge," Journal of Experimental Social Psychology, 46, pp. 166-161. |
| Bülbül, Cenk and Geeta Menon (2010), “The Power of Emotional Appeals in Advertising: Influence of Concrete versus Abstract Affect on Time-Dependent Decisions,” Journal of Advertising Research, June, 169-180. |
| Kyung, Ellie, Geeta Menon, and Yaacov Trope (2010), “Reconstruction of Things Past: Why Do Some Memories Seem So Close and Others So Far Away?” Journal of Experimental Social Psychology, 46, 217-220. |
| Ching, Andrew, Tülin Erdem, and Michael Keane (2009), “Brand Choice with Partially Observed Prices,” Journal of Applied Econometrics, 24, 3 (March-April), 393-420. |
| Choi, Jeonghye, Sam Hui, and David Bell (2010) "Spatiotemporal Analysis of Imitation Behavior Across New Buyers at an Online Grocery Retailer," Journal of Marketing Research, 47 (Feb), pp. 75-89. |
| Cohen, Michael (2010), “A Structured Covariance Probit Demand Model," Under Review. |
| Cohen, Michael and M. S. Katsaiti (2010), “Evaluating Health Care Externality Costs Generated by Risky Consumption Goods," Under Review. |
| Erdem, Tülin, Michael Katz, and Baohong Sun (2010) “A Simple Test for Distinguishing between Internal Reference Price Theories,” Quantitative Marketing and Economics, 8, 303-332. |
| Galak, Jeff, Justin Kruger, and George Loewenstein (2011), “Is Variety the Spice of Life? It All Depends on the Rate of Consumption,” Journal of Judgment and Decision Making, 6(3), 230-238. |
| Goldenberg, Jacob Barak Libai and Eitan Muller (2010) "The Chilling Effects of Network Externalities," International Journal of Research in Marketing, forthcoming. |
| Goldenberg, Jacob, Barak Libai, Eitan Muller and Stefan Stremersch (2010) "The Evolving Social Network of Marketing Scholars," Marketing Science, forthcoming. |
| Gu, Jane and Sha Yang (2010) "Quantity-Discount Dependent Consumer Preferences and Competitive Non-linear Pricing," Journal of Marketing Research, forthcoming. |
| Kruger, Justin, Steve Chan, and Neal Roese (2010), “(Not So) Positive Illusions,” Behavioral and Brain Sciences, 32, 526-527. |
| Meyvis, Tom, Daniel M. Oppenheimer, and Aronte Bennett (2010), “Pre-Commitment to Charity,” The Science of Giving: Experimental Approaches to the Study of Charity, Daniel M. Oppenheimer and Chris Y. Olivola (Eds.), New York: Taylor and Francis, 35-48. |
| Meyvis, Tom, Rebecca Ratner, and Jonathan Levav (2010), “Why Don’t We Learn to Accurately Forecast Feelings? How Misremembering Our Predictions Blinds Us to Past Forecasting Errors,” Journal of Experimental Psychology: General, 139 (November), 579-589. |
| Peres, Renana, Vijay Mahajan and Eitan Muller (2010) "Innovation Diffusion and New Product Growth: A Critical Review and Research Directions,” International Journal of Research in Marketing, forthcoming. |
| Raghubir, Priya and Ana Valenzuela (2010) "Male Female Dynamics in Groups: A Field Study of “The Weakest Link," Small Group Research, February. |
| Raghubir, Priya and Sanjiv Das (2010) "The Long and Short of it: Why are Stocks with Shorter Runs preferred?" Journal of Consumer Research, 36(6), April. |
| Raghubir, Priya, John Roberts, Katherine Lemon, and Russell Winer (2010) "Metrics for Stakeholder Management: A Framework for Measuring the Effect of Marketing on the Community," Journal of Public Policy and Marketing, forthcoming (special issue on Stakeholder Marketing). |
| Sackett, Aaron, Tom Meyvis, Leif Nelson, Benjamin Converse, and Anna Sackett (2010), “You’re Having Fun When Time Flies: The Hedonic Consequences of Subjective Time Progression,” Psychological Science, 21, 111-117. |
| Sellier, Anne-Laure (2010), "Constraining the Consumption Environment to Enhance Consumer Creativity," Advances in Consumer Research, vol. 38. |
| Singh, Vishal, Mike Lewis, and Romana Khan (2010) "Dynamic Customer Management and the Value of One-to-One Marketing" Marketing Science, forthcoming. |
| Steckel, Joel H. and D. Markovich (2010) "Do Initial Stock Price Reactions Provide a Good Measurement Stick for Marketing Strategies? The Case of Major New Product Introductions in the US," European Journal of Marketing, forthcoming. |
| Stremersch, Stefan, Eitan Muller and Renana Peres (2010) "Does New Product Growth Accelerate across Technology Generations?" Marketing Letters, forthcoming. |
| Sun, Baohong and Vicki G. Morwitz (2010), “Stated Intentions and Purchase Behavior: A Unified Model,” International Journal of Research in Marketing, 27 (4), 356-366. |
| Ülkümen, Gülden, Amitav Chakravarti, and Vicki G. Morwitz (2010), “Categories Create Mindsets: The Effect of Exposure to Broad versus Narrow Categorizations on Subsequent, Unrelated Decisions,” Journal of Marketing Research, 48 (August), 659-671. |
| Wang, Wenbo, Hean Tat Keh, and Lisa Bolton (2010) "Lay Theories of Medicine and a Healthy Lifestyle", Journal of Consumer Research, 37(June). 80-97. |
| Yang, Sha, Yi Zhao, Tülin Erdem, Ying Zhao (2010), “Modeling the Intra-Household Behavioral Interaction,” Journal of Marketing Research, 47 (3), 470-484. |
* Publications by Marketing Department Faculty are in red, while those by past and current doctoral students are noted in blue.
