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Recent Publications

by Marketing Department Faculty and Ph.D. Students

Forthcoming
Winer, Russ and Stephanie Tully (2014), "The Role of the Beneficiary in Willingness to Pay for Socially Responsible Products: A Meta-Analysis," forthcoming in Journal of Retailing, special issue on Empirical Generalizations in Retailing.
Choi, Darwin, and Sam K. Hui (2014), “The Role of Surprise: Understanding Over- and Underreaction Using In-Play Soccer Betting Market,” forthcoming in Journal of Economic Behavior and Organization.
Eliashberg, Jehoshua, Sam K. Hui, and John Z. Zhang (2014), “Assessing Box Office Performance Using Movie Scripts: A Kernel-Based Approach,” forthcoming in IEEE Transactions on Knowledge and Data Engineering.
Morwitz, Vicki (2014), "Insights from the Animal Kingdom," forthcoming in Journal of Consumer Psychology.
Menon, Geeta, Amit Bhattacharjee, and Jonah Berger (2014), "When Identity Marketing Backfires: Consumer Agency in Identity Expression," forthcoming in Journal of Consumer Research.
Erdem, Tülin and Joffre Swait (forthcoming), “Branding and Brand Equity Models,” in The History of Marketing Science, Eds., Scott Neslin and Russell Winer (Boston: Now Publishers Inc.).
Jacoby, Jack and Mimi Morrin (forthcoming), "Consumer Psychology," in The International Encyclopedia of the Social and Behavioral Sciences (Oxford, UK: Elsevier Science Ltd./Pergamon).
Craig, Sam (2014), "Partnering for Growth in Emerging Markets,” forthcoming in Journal of Advertising Research.
van Gelder, Jean-Louis, Hal E. Hershfield, & Loran F. Nordgren (2014). "Vividness of the Future Self Predicts Delinquency," Psychological Science.

2013
Ching, Andrew, Tülin Erdem and Michael Keane. (2013), "Learning Models: An Assessment of Progress, Challenges and New Developments," Marketing Science.
Winer, Russell S. (2013), Pricing, R.S. Winer and S.A. Neslin, Eds., The History of Marketing Science, (Boston: Now Publishers).
Bauer, Johannes, Philip Schmitt, Vicki G. Morwitz, and Russell S. Winer. (2013), “Managerial Decision-Making in Customer Management: Adaptive, Fast, and Frugal?” Journal of the Academy of Marketing Science.
Winer, Russell S. (2013), Advertising in 2020, Wharton Future of Advertising Project.
Chan, Jason. and Anindya Ghose. (2013), "Internet’s Dirty Secret: Assessing the Impact of Online Intermediaries on HIV Transmission," MIS Quarterly.
Ghose, Anindya, Panagiotis G. Ipeirotis, and Beibei Li. (2013), "Examining the Impact of Ranking and Consumer Behavior on Search Engine Revenue," Management Science.
Burtch, Gordon, Anindya Ghose, and Sunil Wattal. (2013), "An Empirical Examination of the Antecedents and Consequences of Investment Patterns in Crowd-Funded Markets," Information Systems Research, 24 (3), 1-19.
Ghose, Anindya, Avi Goldfarb, and Sang Pil Han. (2013), "How is the Mobile Internet Different? Search Costs and Local Activities," Information Systems Research, 24 (3) 613-631.
Vadiveloo, Maya, Vicki G. Morwitz, and Pierre Chandon. (2013), “Mere Belief Effects: The Effects of Perceived Calorie Restriction and Health Labels on Satiety," Appetite.
Chakravarti, Amitav, Andrew Grenville, Vicki G. Morwitz, Jane Tang, and Gülden Ülkümen. (2013), “Malleable Conjoint Partworths: How the Breadth of Response Scales Alters Price Sensitivity,” Journal of Consumer Psychology.
Shalev, Edith, and Vicki G. Morwitz. (2013), “Does Time Fly When You’re Counting Down? The Effect of Counting Direction on Subjective Time Judgments,” Journal of Consumer Psychology, 23 (2), 220-227.
Hui, Sam (2013), “A Parsimonious Stochastic Model for Forecasting Gamers’ Revenues in Casinos,” Applied Stochastic Models in Business and Industry, 29(3), 254-263.
Hui, Sam, Jeffrey Inman, Yanliu Huang, and Jacob Suher. (2013), “Estimating the Effect of Travel Distance on Unplanned Spending: Applications to Mobile Promotion Strategies,” Journal of Marketing, 77 1-16.
Hui, Sam, Yanliu Huang, Jacob Suher, and Jeffrey Inman (2013), “Deconstructing the ‘First Moment of Truth’: Understanding Unplanned Consideration and Purchase Conversion Using In-Store Video Tracking,” Journal of Marketing Research, 50 (4), 445-462.
Gaston-Breton, Charlotte, and Priya Raghubir. (2013), “Opposing Effects of Sociodemographic Variables on Price Knowledge,” Marketing Letters, 24(1), 29-42.
Valenzuela, Ana, Priya Raghubir and Chrissy Mitakakis. (2013), “Shelf Space Schemas: Myth or Reality?Journal of Business Research, (special issue based on the La Londe Conference), 66(7), 881-888.
Barak Libai, Eitan Muller and Renana Peres. (2013), “Decomposing the Value of Word-of-Mouth Seeding Programs: Acceleration vs. Expansion,” Journal of Marketing Research, 50(2), 161-176.
George C. Hadjinicola, Christakis Charalambous and Eitan Muller (2013), “Product Positioning Using a Self-Organizing Map and the Rings of Influence,” Decision Sciences, 44(3), 431-461.
Rim, Soyon, Yaacov Trope, Nira Liberman and O. Shapira, (2013). "The highs and lows of mental representation: A construal level perspective on the structure of knowledge," in D. E. Carlston (Ed.), Handbook of Social Cognition, Oxford University Press.
Maglio, Sam. J., Yaacov Trope, and Nira Liberman. (2013), "Distance from a Distance: Psychological Distance Reduces Sensitivity to any Further Psychological Distance," Journal of Experimental Psychology: General. 142(3), 644-657.
Hansen, Jochim, and Yaacov Trope. (2013), "When Time Flies: How Abstract and Concrete Thinking Affect the Perception of Time", Journal of Experimental Psychology: General. 142(22), 336-347.
Rim, Soyon, Jochim Hansen, and Yaacov Trope. (2013), "What happens why: Psychological Distance and Focusing on Causes Versus Consequences of Events," Journal of Personality & Social Psychology. 104(3), 457-472.
Maglio, Sam. J., Yaacov Trope, and Nira Liberman. (2013), "The Common Currency of Psychological Distance", Current Directions in Psychological Science. 22(4), 278-282.
Jost, John. T., and Yaacov Trope. (2013), "Interpersonal Expectancies: Where the Social Meets the Psychological." In Slawomir Trusz (Ed.) Interpersonal Expectancy Effects: Essential Readings.
Steinhart, Yael, Ziv Carmon, and Yaacov Trope. (2013), "Distant Warning of Adverse Side-Effects can Backfire," Psychological Science. 24(9), 1842-1847.
Steinhart, Yael, Ziv Carmon, and Yaacov Trope. (2013), "Scary Health Warnings can Boost Sales," Harvard Business Review.
Kyung, Ellie J., Geeta Menon, and Yaacov Trope. (2013), “Construal Level and Temporal Judgments of the Past: The Moderating Role of Knowledge”, Psychonomic Bulletin and Review.
Hershfield, Hal.E., Susanne Scheibe, Tamara Sims, and Laura Carstensen. (2013),"When Bad can be Good: Mixed Emotions Benefit Physical Health Outcomes Across the Life Span," Social Psychological and Personality Science, 4(1), 54-61.
Mathur, Pragya, Shailendra Jain, Meng-Hua Hsieh, Charles Lindsey, and Durairaj Maheswaran. (2013), “The Influence of Implicit Theories and Message Frame on the Persuasiveness of Disease Prevention and Detection Advocacies,” Organizational Behavior and Human Decision Processes.
Dzyabura, Daria and Alexander Tuzhilin. (2013), "Not by Search Alone: How Recommendations Complement Search Results," ACM RecSys Proceedings.
Galak, Jeff, Justin Kruger, and George Loewenstein. (2013), “Slow Down! Insensitivity to Rate of Consumption Leads to Avoidable Satiation,” Journal of Consumer Research, 39 (February), 993-1009.
Williams, Elanor F., David Dunning, and Justin Kruger. (2013), “The Hobgoblin of Consistency: Algorithmic Judgment Strategies Underlie Inflated Self-assessments of Performance,” Journal of Personality and Social Psychology, 104(6), 976-994.
Zhao, Eric Yanfei, Masakazu Ishihara, and Michael Lounsbury. (2013), “Overcoming the Illegitimacy Discount: Cultural Entrepreneurship in the U.S. Feature Film Industry," Organization Studies.
Alter, Adam L., (2013), "The Benefits of Cognitive Disfluency," Current Directions in Psychological Science.
Sharma, Eesha, Nina Mazar, Adam L. Alter, and Dan Ariely. (2013), "Financial Deprivation Selectively Shifts Moral Standards and Compromises Moral Decisions," Organizational Behavior and Human Decision Processes.
Craig, Sam, (2013), "Creating Cultural Products: Cities, Context and Technology,” City, Culture and Society.
Hershfield, Hal E., H. Min Bang, and Elke U. Weber. (2013), "National Differences in Environmental Concern and Performance Predicted by Country Age," Psychological Science.
Chen, Yuxin, Ozge Turut. (2013), "Context-Dependent Preferences and Innovation Strategy," Management Science, Aug. 2013, 1-19.

October 2012 - December 2012
Winer, Russell S. (2012), “Behavioral Perspectives on Pricing Strategy,” in V. Shankar and G. Carpenter, Eds. Handbook of Marketing Strategy, (Cheltenham, UK: Edward Elgar), 248-260.
Yang, Sha, Mantian Hu, Russell S. Winer, Henry Assael, and Xiaohong Chen. (2012), “An Empirical Study of Word-of-Mouth Generation and Consumption,” Marketing Science, 31 (November-December), 952-963.
Jacoby, Jack. (2012), “Are Closed-ended Questions Leading Questions?” in S.Diamond and J.B. Swann, Eds. Trademark and Deceptive Advertising Surveys, (Chicago, IL: American Bar Association), 257-280.
Jacoby, Jack. (2012), "Patent Infringement: Proving Customer Demand... Or A Lack Thereof," Intellectual Property Today, October, 10-11.
Ghose, Anindya, Panagiotis Ipeirotis, and Beibei Li. (2012), "Designing Ranking Systems for Hotels on Travel Search Engines By Mining User-Generated and Crowd-Sourced Content," Marketing Science, 31 (3), 493-520.
Lynch, John G., Joseph W. Alba, Aradhna Krishna, Vicki G. Morwitz, and Zeynep Gürhan-Canli. (2012), “Knowledge Creation in Consumer Research: Multiple Routes, Multiple Criteria,” Journal of Consumer Psychology, 22 (4), 473-485.
Meyvis, Tom, Kelly Goldsmith, and Ravi Dhar. (2012), “The Importance of the Context in Brand Extension: How Pictures and Comparisons Shift Consumers’ Focus from Fit to Quality,” Journal of Marketing Research, 49 (April), 206-217.
Steckel, Joel and Yuxin Chen. (2012), “Modeling Credit Card Share of Wallet: Solving the Incomplete Information Problem,” Journal of Marketing Research.
Hui, Sam and Eric T. Bradlow. (2012), “Bayesian Multi-Resolution Spatial Analysis with Applications to Marketing,” Quantitative Marketing and Economics, 10(4), 419-452.
De Angelis, Matteo, Andrea Bonezzi, Alessandro Peluso, Derek Rucker and Michele Costabile. (2012), “On Braggarts and Gossips: A Self-Enhancement Account of Word-of-Mouth Generation and Transmission,” Journal of Marketing Research, 49 (4), 551-563.
Maglio, Sam, and Yaacov Trope. (2012). "Disembodiment: Abstract Construal Attenuates the Influence of Contextual Bodily State in Judgment," Journal of Experimental Psychology: General, 141, 211-216.
Aviezer, Hillel, Yaacov Trope, and Alex Todorov. (2012), "Holistic Person Processing: Faces with Bodies Tell the Whole Story," Journal of Personality & Social Psychology, 12, 20-37.
Wakslak, Cheryl, Yaacov Trope, and Nira Liberman. (2012). "Self Conceptualization, Self Knowledge, and Regulatory Scope: A Construal Level View." In S. Vazire & T. D. Wilson, Eds., Handbook of Self Knowledge (New York: Guilford Press).
Shapira, O, Nira Liberman, Yaacov Trope, and Soyon Rim. (2012). "Levels of Mental Construal." In S. Fiske & N. McRae, Eds., Sage Handbook of Social Cognition.
Amit, Elinor, E. Mehoudar, Yaacov Trope, and Galit Yovel. (2012). "Do Object-Category Selective Regions in the Ventral Visual Stream Represent Distance Information?" Brain & Cognition, 80, 201-213.
Aviezer, Hillel, Yaacov Trope, and Alex Todorov. (2012). "Body Cues, Not Facial Expressions, Discriminate Between Intense Positive and Negative Emotions." Science, 338, 2225-2229.
Savitsky, Kenneth, Robert M. Adelman, and Justin Kruger. (2012), The Feature-Positive Effect in Allocations of Responsibility for Collaborative Tasks,” Journal of Experimental Social Psychology, 48(3), 791-793.

* Publications by Marketing Department Faculty are in red, while those by past and current doctoral students are noted in blue.