Lean Startup Summer Boot Camp
Workshop series starts July 12th
"When people talked about innovation in the '90s, they really meant technology. When people talk about innovation in this decade, they really mean design."- Bruce Nussbaum
In this workshop series, you will be introduced to the core concepts of design thinking in the context of a new radical methodology, Lean Startup. You will explore human-centered research, divergent thinking, and problem solving with the rigorous testing procedures of Lean Startup to validate or invalidate startup or product ideas early, and to stop wasting time building things that no customer wants.
Event Details:
Fridays, from July 12, 2013 to August 9, 2013
1:00 PM to 4:00 PM
Berkley Entrepreneurship Center
NYU Stern School of Business
44 West 4th Street, UC-21
There will be a small fee of $25/workshop or $80 for the entire 5-session series, payable by check.
Register for the event here.
For more information on each session, check below.
In this first workshop we'll explore the fundamentals of Design Thinking which includes problem space definition, divergent generative ideation for creating many options, design synthesis for creating insights, and rapid prototyping to validate new ideas.
Lean Startup favors rigorous experimentation and customer feedback over elaborate planning, so that entrepreneurs waste less time, effort, and money on pipe dreams that will never scale. In this lecture, you will learn the core concepts and process of Lean Startup.
You will be introduced to the fundamentals of conducting customer research for Lean Startups and enterprises. You will explore some of the key reasons for conducting customer research and design ethnography, with a particular focus on both qualitative and quantitative methods. You will also learn about Lean Startup hypothesis testing and experiments for iterating towards an MVP (Minimum Viable Product).
How do product teams work together to deliver customer value? How do successful startups scale their operations and manage workflow? Jabe Bloom, CTO of The Library Corporation, and a thought leader in the Lean Kanban community, will discuss scaling lean teams, visualizing work, creating more transparency, and reducing waste, bringing positive change to the work environment.
How do you apply the short, iterative cycles of build-measure-learn to marketing for demand creation? Traditionally, startups and products would prepare for a big launch, hire a PR agency and a marketing agency, and spend millions on promotion-- only to burn through all their investor cash and eventually go under, or look for an unfavorable exit strategy. In this final lecture, you will uncover the basics of branding, promotion and marketing, social media campaigns, and marketing analytics to spend less, get more, and learn faster what activates customer behavior.
Will Evans is the director of User Experience Design at The Library Corporation, as well as TLCLabs, the enterprise innovation lab. At TLC, Will is responsible for working across the organization to create extraordinary user experiences and new product innovations. He founded the Lean UX conference in NYC, and is Design Thinker-in-Residence at NYU Stern's Berkley Center for Entrepreneurship and Innovation.
Before TLC, he led experience design and research for TheLadders in New York City. He has over 15 years of industry experience in interaction design, information architecture, and user experience strategy. His experiences includes directing UX for social network analytics & terrorism modeling at AIR Worldwide, UX Architect for social media site Gather.com, and UX Architect for travel search engine Kayak.com. He worked at Lotus/IBM where he was the senior information architect, and for Curl - a DARPA-funded MIT project when he was at the MIT Laboratory for Computer Science.
Will's work in research and design has been featured in numerous publications including Business Week, The Economist, Business Insider, Fast Company, Time, Fortune, MSNBC, Fox Business and the Wall Street Journal.
He lives in New York, NY, drinks far too much coffee, and wears only black. He co-founded and co-chaired the AgileUX NYC conference, and was Design Co-Chair for the IxDA Interaction10 conference in Savannah, Georgia. He also served on the board of directors of the Information Architecture Institute, leading marketing and events.
Before TLC, he led experience design and research for TheLadders in New York City. He has over 15 years of industry experience in interaction design, information architecture, and user experience strategy. His experiences includes directing UX for social network analytics & terrorism modeling at AIR Worldwide, UX Architect for social media site Gather.com, and UX Architect for travel search engine Kayak.com. He worked at Lotus/IBM where he was the senior information architect, and for Curl - a DARPA-funded MIT project when he was at the MIT Laboratory for Computer Science.
Will's work in research and design has been featured in numerous publications including Business Week, The Economist, Business Insider, Fast Company, Time, Fortune, MSNBC, Fox Business and the Wall Street Journal.
He lives in New York, NY, drinks far too much coffee, and wears only black. He co-founded and co-chaired the AgileUX NYC conference, and was Design Co-Chair for the IxDA Interaction10 conference in Savannah, Georgia. He also served on the board of directors of the Information Architecture Institute, leading marketing and events.
|