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Alixandra Barasch

Alixandra Barasch

Joined Stern 2016

Leonard N. Stern School of Business
Tisch Hall
40 West Fourth Street, 815, (212) 998-0511
New York, NY 10012

E-mail abarasch@stern.nyu.edu

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Biography

Alixandra Barasch joined New York University Stern School of Business as an Assistant Professor of Marketing in July 2016.

Professor Barasch’s research examines social aspects of consumption, such as the implications of focusing on oneself versus others, judgments and inferences about others and decisions to share information or resources. One stream of her research explores prosocial behaviors that help us signal our virtue to ourselves and others. In this set of projects, Professor Barasch studies both what motivates people to perform good deeds and how we perceive the motivations of prosocial actors. A second stream of her research investigates how people decide what and when to share with others. In this line of inquiry, she investigates the social motivations and other goals underlying people’s photo-taking behaviors and transmission of information via word-of-mouth. Her research has been published in leading marketing and psychology journals such as the Journal of Consumer Research , Journal of Marketing Research and the Journal of Personality and Social Psychology.

Before joining NYU Stern, Professor Barasch worked at MDRC, a non-profit organization dedicated to education policy research. She taught at the University of Macau and conducted research at the Hong Kong University of Science and Technology as a Fulbright Scholar.

She received her B.S. in psychology with a minor in chemistry from Duke University. She holds a Ph.D. in Marketing from the Wharton School of the University of Pennsylvania.

Research Interests

  • Judgment and Decision Making
  • Sharing and Experiential Consumption
  • Social Judgment and Signaling
  • Prosocial Behavior

Academic Background

Ph.D., Marketing
The Wharton School of the University of Pennsylvania

B.S., Psychology
Duke University

Related News & Research

Professor Alixandra Barasch shares insights on how taking photos with the intention to share impacts experiences, based on her research

Professor Alixandra Barasch shares insights from her research on the impact of taking photos with the intention to share them

Professor Alixandra Barasch shares how looking at a video right after an event may alter children's memories

Professor Alixandra Barasch's research on how taking photos for social media impacts enjoyment of experiences is referenced

Professor Alixandra Barasch's research on the benefits of sharing candid photos is included in a story on social media sharing

In an in-depth interview, Professor Alixandra Barasch discusses takeaways from her research on the impact of taking photos to share on social media

Professor Alixandra Barasch's joint research on the benefits of using candid photos on dating and social networking sites is spotlighted

Candid Online Photos Improve Social Status and Dating Prospects, New Study Finds

A Candid Advantage? The Social Benefits of Candid Photos - By Alixandra Barasch

Professor Alixandra Barasch shares insights on Proactiv's growth and the company’s new partnership with Kendall Jenner

Professor Alixandra Barasch shares insights from her research on the impact of taking photos on experiences

Professor Alixandra Barasch is interviewed about streetwear brand Supreme's unique marketing strategy

Professor Alixandra Barasch explains why retailers are investing in unique in-store customer experiences

Professor Alixandra Barasch's joint research on the factors that influence a donor's decision to give to a charity is spotlighted

Professor Alixandra Barasch is featured in a video interview on how taking photos for social media impacts a visitor's experience at a museum, referencing her research

Professor Alixandra Barasch is interviewed about her photo sharing research

Professor Alixandra Barasch’s advice on how to stay connected on social media without detracting from your vacation is featured as the “Tip of the Week”

Emotion, Reason and the Decision to Cooperate

How the intention to share photos can undermine enjoyment

Professor Alixandra Barasch is interviewed about her joint research on how taking photos impacts experiences

Areas of Expertise

Marketing

  • Consumer Psychology/Behavior
  • Social Media