Luca Petruzzellis

Luca Petruzzellis

Joined Stern 2019

Leonard N. Stern School of Business
Tisch Hall
40 West Fourth Street, 803
New York, NY 10012



Luca Petruzzellis is a professor of Marketing and Director of the BA and MS in Marketing at the University of Bari Aldo Moro in Italy. He is also the Italian Representative at the European Academy of Marketing.

Professor Petruzzellis has an extensive teaching experience (almost 20 years) with international exposure at the University of Glasgow, HEC Montreal, Université de Bourgogne, and Baruch College CUNY.

He has also worked at the Italian Olympic Committee as director of the School of Sports in the Puglia committee and as Marketing Director of the LOC for the Women’s Volleyball World Championship in 2015.

In addition to his academic work, Luca worked as a branding consultant, from tourism to sports, thus having the chance to work with various companies and institutions and understand their needs. He was also on the committee to develop the city brand of Bari, Italy.

Research Interests

  • Sensory Interests
  • Sensory Branding
  • Mass Customization
  • Cross-Cultural Identity
  • Destination and Place Marketing

Courses Taught

  • Consumer Behavior

Areas of Expertise


  • Brand Reputation Management