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Praveen Nayyar

Praveen Nayyar

Joined Stern 1988

Leonard N. Stern School of Business
Kaufman Management Center
44 West Fourth Street, 8-75
New York, NY 10012


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Praveen R. Nayyar is an associate professor of management and operations management at New York University Stern School of Business. Professor Nayyar teaches courses in business and corporate strategy, service management, and operations management. He has been nominated for the Leonard N. Stern School of Business Best Teacher Award several times and he was a finalist for that award in 1998 and 1999. For his research on service businesses, he won the 1988 A. T. Kearney Award for Outstanding Research in General Management.

Professor Nayyar has been at NYU Stern for more than 17 years. Professor Nayyar's research focuses on issues of importance to service businesses including business and corporate strategy, customer service, and organizational design. Several of his recent publications have appeared in the Strategic Management Journal, the Academy of Management Journal and the Academy of Management Review. He is a co-editor of Technological Innovation: Oversights and Foresights published by Cambridge University Press. He is also a co-editor of Creating Value in Financial Services published by Kluwer Academic Press.

Professor Nayyar conducts executive development courses at many services firms. He also serves as a consultant on business and corporate strategy development and implementation, customer service, corporate turnarounds, and operations improvement for a wide variety of organizations both in the manufacturing and service sectors. Before joining NYU Stern, Professor Nayyar worked at A.F. Ferguson and Company, and Larsen and Toubro Limited. He has also taught at the University of Michigan and the Indian Institute of Materials Management.

Professor Nayyar received his Ph. D. from The University of Michigan, his M.B.A. from the Indian Institute of Management, Ahmedabad, and his Bachelor of Technology from the Indian Institute of Technology, Delhi.

Research Interests

  • Corporate and Competitive Strategy
  • Customer Service
  • Organizational Design
  • Service Business
  • Technology Management

Courses Taught

  • Competitive Advantage From Operations
  • Corporate Strategy
  • Service Operations and Strategy

Academic Background

Ph.D., Business Administration, 1988
University of Michigan- Ann Arbor

M.B.A., General Management, 1981
Indian Institute of Management, Ahmedabad

B. Tech., Mechanical Engineering, 1978
Indian Institute of Technology, Delhi

Awards & Appointments

Stern School of Business Professor of the Year Finalist 1997
Stern School of Business Summer Research Grant 1995
Stern School of Business Curriculum Development Grant 1994
New York University Research Challenge Fund Grant 1994
Stern School of Business Dexter Grant from the Center of Entrepreneurial Studies 1990
Business Policy and Planning Division, Academy of Management A. T. Kearney Award for Outstanding Research in General Management 1989
University of Michigan Dykstra Fellow 1986
School of Business Administration, University of Michigan President, Ph.D. Forum 1986
Academy of Management Doctoral Consortium 1986
Indian Institute of Management, Ahmedabad, India Merit List 1981

Selected Publications

P. Nayyar, E. Melnick, M. Pinedo and S. Seshadri (1999)
Creating Value in Financial Services
Kluwer Academic Press

P. Nayyar, R. Garud and Z. Shapira (1997)
Technological Innovation: Oversights and Foresights
Cambridge University Press

P. Nayyar (1995)
Stock Market Reactions to Customer Service Changes
Strategic Management Journal. 16(1), 1995, 39-53

P. Nayyar and R. Garud (1994)
2. Transformative Capacity: Maintaining Corporate Vitality by Inter-Temporal Technology Transfer
Strategic Management Journal. 15(5), 1994, 365-385

P. Nayyar and P. Templeton (1994)
3. Seller Beware: Information Asymmetry and the Choice of Generic Competitive Strategies for Service Businesses
Advances in Services Marketing and Management, Volume 3

P. Nayyar and K. Bantel (1994)
4. Competitive Agility: A Source of Competitive Advantage Based on Speed and Variety
Advances in Strategic Management, Volume 10

P. Nayyar (1993)
1. Stock Market Reactions to Related Diversification Moves by Service Firms Seeking Information Asymmetry Benefits and Economies of Scope
Strategic Management Journal, 14(8), 1993, 569-591

Areas of Expertise


  • Business Strategy
  • Industrial Organization


  • Advertising
  • Art
  • Auto
  • Entertainment & Media
  • Food
  • Hardware/Software
  • Healthcare
  • Non-Profit

Information, Operations & Management Sciences

  • Business Process Optimization
  • Customer Service Optimization
  • Operations Management
  • Productivity and Performance
  • Services/Service Businesses/Service Management


  • Competitive Analysis
  • Corporate Strategy
  • Global Expansion
  • Mergers & Acquisitions
  • Performance Measures