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Four School Conference

The 2015 Four School Conference was held at New York University on Friday, April 24th, 2015.

Four School brings together the country's most prominent marketing researchers to share and present research from NYU Stern School of Business, Columbia Graduate School of Business, The Wharton School at the University of Pennsylvania, and Yale School of Management.

2015 Four School Conference Speaker Schedule
For a look at the abstracts for this year's presentations, please click here. Materials on this site should not be reproduced or quoted without  permission from the authors.

 
 
Speaker Time Title
Andrea Bonezzi
Assistant Professor of Marketing
Stern School of Business,
New York University
10:00 a.m. A Relationship Account of Marketing Rewards
Scott Shriver
Assistant Professor of Marketing
Columbia Business School,
Columbia University
11:30 a.m.
 
Structural Analysis of Multi-Channel Demand
Rom Schrift
Assistant Professor of Marketing
The Wharton School,
University of Pennsylvania
2:00 p.m.
 
Pain and Preferences: Observed Decisional Conflict and the Convergence of Preferences
 
Kosuke Uetake
Assistant Professor of Marketing
Yale School of Management,
Yale University

 
3:30 p.m.
 
Signaling in Online Credit Markets (joint with Kei Kawai and Ken Onishi)



Four School 2014 was held at Yale School of Management on Friday, May 2nd, 2014.

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