Archived Publications
by Marketing Department Faculty and Ph.D. Students.
| 2009 |
|---|
| Alter, A. L. and Darley, J. M. (2009). When the association between appearance and outcome contaminates social judgment: A bidirectional model linking group homogeneity and collective treatment. Journal of Personality and Social Psychology, 97, 776-795. |
| Alter, A. L. and Oppenheimer, D. M. (2009). Uniting the tribes of fluency to form a metacognitive nation. Personality and Social Psychology Review, 13, 219-235. |
| Alter, A. L. and Kwan, V. S. Y. (2009). Cultural sharing in a global village: Extracultural cognition in European Americans. Journal of Personality and Social Psychology, 96, 742-760. |
| Alter, Adam and Oppenheimer, D. M. (2009) "Suppressing secrecy through metacognitive ease: Cognitive fluency encourages self-disclosure," Psychological Science, 20, pp. 1414-1420. |
| Barak Libai, Eitan Muller, and Renana Peres (2009), "The Role of Within-Brand and Cross-Brand Communications in Competitive Growth," Journal of Marketing, forthcoming. |
| Ching, Andrew, Tülin Erdem, and Michael Keane (2009), “Brand Choice with Partially Observed Prices,” Journal of Applied Econometrics 24, 3 (March-April), 393-420. |
| Choi, Jeonghye, Sam Hui, and David Bell (2009), "Bayesian Spatio-Temporal Analysis of Imitation Behavior in Adoption of an Online Grocery Retailer," Journal of Marketing Research, forthcoming. |
| Craig, C. Samuel (2009), “Leading the Way: Reflections on the Editors of the Journal of Retailing,” Journal of Retailing, 85, 504-505. |
| Craig, C. Samuel, Susan P Douglas, and Aronte Bennett (2009) "Contextual and Cultural Factors Underlying Americanization," International Marketing Review, 26 (1), pp. 90-109. |
| Hui, Sam, Peter Fader, and Eric Bradlow (2009), "Path Data in Marketing: An Integrative Framework and Prospectus for Model Building," Marketing Science, forthcoming. |
| Galak, Jeff, Joseph P. Redden, and Justin Kruger (2009), “Variety Amnesia: Recalling Past Variety Can Accelerate Recovery From Satiation,” Journal of Consumer Research, 36 (December), 575-584. |
| Kruger, Justin, Jeremy Burrus, and Laura Kressel (2009), “Between a Rock and a Hard Place: Damned if You Do, Damned if You Don’t,” Journal of Experimental Social Psychology, 36, 1286-1290. |
| Kruger, Justin, and Matt Evans (2009), “The Paradox of Alypius and the Pursuit of Unwanted Information,” Journal of Experimental Social Psychology, 36, 1173-1179. |
| Jain, Shelly, Pragya Mathur, and Durairaj Maheshwaran (2009), "The Influence of Consumers' Lay Theories on Approach/Avoidance Motivation," Journal of Marketing Research, 46 (1), pp. 56-65. |
| Kruger, Justin, and Kenneth Savitsky (2009), “On the Genesis of Inflated (and Deflated) Judgments of Responsibility: Egocentrism Revisited,” Organizational Behavior and Human Decision Processes, 108 (1), 143-152. |
| Laham, S., Alter, A. L., and Goodwin, G. P. (2009) "Easy on the mind, easy on the wrongdoer: Unexpectedly fluent violations are deemed less morally wrong," Cognition, 112, pp. 462-466. |
| Menon, Geeta, Ellie Kyung, and Nidhi Agrawal (2009), “Biases in Social Comparisons: Optimism or Pessimism?” Organizational Behavior and Human Decision Processes, 108 (1), 39-52. |
| Nelson, Leif, Tom Meyvis, and Jeff Galak (2009), “Enhancing the Television Viewing Experience through Commercial Interruptions,” Journal of Consumer Research, 36 (August), 160-172.* |
| Raghubir, Priya (2009) “Visual Perception: An Overview,” in Krishna, Aradhna (Ed.), Sensory Marketing, Psychology Press, 201-218. |
| Raghubir, Priya and Joydeep Srivastava (2009) "The Denomination Effect," Journal of Consumer Research, 36 (4), December, 701-713. |
| Raghubir, Priya, Nancy Upton, Dhruv Grewal, David Stewart, Ronnie Goodstein, and Robert Price, (2009). "Customer Experience Management in Retailing: Understanding the Buying Process," Journal of Retailing, forthcoming. |
| Raghubir, Priya, Tyzoon T. Tyebjee, and Ying Ching Lin (2009), “The Sense and Nonsense of Consumer Product Testing: How to Identify whether Consumers are Blindly Loyal?” Foundations and Trends in Marketing, (Monograph), 3(3), 127-176 |
| Sellier, Anne-Laure and Amitava Chattopadhyay (2009), "Valuing Time: Moderate Download Times Can Improve Online Goal Pursuit," Journal of Consumer Psychology, 19(2), 236-245. |
| Thomas, Manoj and Vicki G. Morwitz (2009) "The Ease of Computation Effect: The Interplay of Metacognitive Experience and Naive Theories in Judgments of Numerical Difference," Journal of Marketing Research, 46 (1), pp. 81-91. |
| Thomas, Manoj and Vicki G. Morwitz (2009), “The Ease of Computation Effect: The Interplay of Metacognitive Experience and Naive Theories in Judgments of Numerical Difference,” Journal of Marketing Research, 46 (February), 81-91. |
| Valenzuela, Ana and Priya Raghubir (2009), “Position Based Schemas: The Center-Stage Effect, Journal of Consumer Psychology, 19(2), April, 185-196. |
| 2008 |
|---|
| Aaron Sackett, Tom Meyvis, Leif Nelson, Benjamin Converse, and Anna Sackett (2008), You re Having Fun When Time Flies: The Hedonic Consequences of Subjective Time Progression, Psychological Science, forthcoming. |
| Alter, A. L. and Oppenheimer, D. M. (2008). Effects of fluency on psychological distance and mental construal (or why New York is a large city, but New York is a civilized jungle). Psychological Science, 19, 161-167. |
| Alter, A. L., and Oppenheimer, D. M. (2008). Easy on the mind, easy on the wallet: Effects of fluency on valuation judgments. Psychonomic Bulletin and Review, 15, 985-990. |
| Bronnenberg, Bart, Jean Pierre Dubé, Carl Mela, Paulo Albuquerque, Tülin Erdem, Brett Gordon, Dominique Hanssens, Guenter Hitsch, Han Hong, Baohong Sun (2008), "Measuring Long Run Marketing Effects and their Implications for Long Run Marketing Decisions," Marketing Letters, 19 (3-4), pp. 367-382. |
| Ehrlinger, Joyce, Kerri Johnson, Matthew Banner, David Dunning, and Justin Kruger (2008), “Why the Unskilled are Unaware: Further Explorations of (Absent) Self-Insight Among the Incompetent,” Organizational Behavior and Human Decision Processes, 105 (1), 98-121. |
| Erdem, Tülin, Michael Keane, and Baohong Sun (2008) "Advertising and Consumer Price Sensitivity in Experience Goods Markets," Quantitative Marketing and Economics, 6 (2), pp. 100-120. |
| Erdem, Tülin, Michael Keane and Baohong Sun (2008), “A Dynamic Model of BranChoice When Price and Advertising Signal Product Quality,” Marketing Science, 27 (6), 1111-1125. |
| Greenleaf, Eric and Priya Raghubir (2008), "Geometry in the Marketplace,” Visual Marketing, editors Michel Wedel and Rik Pieters, Lawrence Erlbaum Associates, 113-142. |
| Haruvy, Ernan, Peter T. L. Popkowski Leszczyc, Octavian Carare, James C. Cox, Eric A. Greenleaf, Wolfgang Jank, Sandy Jap, Young-Hoon Park, and Michael H. Rothkopf, (2008) "Competition Between Auctions," Marketing Letters, 19 (3 - 4) , pp. 431-48. |
| Hui, Sam, Jehoshua Eliashberg, and Edward George (2008), "Modeling DVD Pre-Order and Sales: An Optimal Stopping Approach," Marketing Science, 27(6), 1097-1110. |
| Jacoby, Jacob (2008)"Considering the Who, What, When, Where and How of Measuring Dilution," Santa Clara Computer & High Tech Law Journal, 24:3, pp. 601-639. |
| Kruger, Justin and Patrick Vargas(2008), "Consumer Confusion of Percent Differences," Journal of Consumer Psychology, 18 (1), pp. 49-61. |
| Kruger, Justin, Paul Windschitl, Jeremy Burrus, Florian Fessel, and John Chambers (2008), “The Rational Side of Egocentrism in Social Comparisons,” Journal of Experimental Social Psychology, 44 (2), 220-232. |
| Kruger, Justin, Paul Windschitl, Jeremy Burrus, Florian Fessel, and John Chambers (2008) "On the Rational Side of Bias in Comparative Judgments," Journal of Experimental Social Psychology, 44 (2), pp. 220-232. |
| Lehmann, Donald R. and Russell S. Winer (2008), Analysis for Marketing Planning, 7th ed., Burr Ridge, IL: Irwin. Translated into Japanese, Greek, and Chinese. |
| Menon, Geeta, Priya Raghubir, and Nidhi Agrawal (2008), “Health Risk Perceptions and Consumer Psychology,” The Handbook of Consumer Psychology, Curtis Haugtvedt, Paul Herr and Frank Kardes, eds., Lawrence Erlbaum and Associates, 981-1010. |
| Nelson, Leif and Tom Meyvis (2008), “Interrupted Consumption: Disrupting Adaptation to Hedonic Experiences,” Journal of Marketing Research, 45 (December), 654-664. * |
| Meyvis, Tom and Ravi Dhar (2008), “Brand Permission: A Conceptual and Managerial Framework,” Handbook on Brand and Experience Management, Bernd H.Schmitt and David L. Rogers (Eds.), Elgar Publishing, Cheltenham, UK and Northampton, MA, USA. |
| Morwitz, Vicki G. (2008), "Marketing Extends beyond Humans,” Journal of Business Research, 61 (5), 544-545. |
| Morwitz, Vicki G., Thomas, Manoj, and Gulden Ulkumen (2008), "Will I Spend More in 12 Months or a Year? The Effect of Temporal Frames on Budget Estimates," Journal of Consumer Research, 35 (2), pp. 245-255. |
| Netzer, O., O. Toubia, E. Bradlow, E. Dahan, T. Evgenious, F. Feinberg, E. Feit, S. Hui, J. Johnson, J. Liechty, J. Orlin, and V. Rao (2008), "Beyond Conjoint Analysis: Advances in Preference Measurement," Marketing Letters, 19(3/4), 337-354. |
| Oded Koenigsberg, Eitan Muller, and Naufel Vilcassim (2008) "easyJet Pricing Strategy: Should Low-Fare Airlines Offer Last-Minute Deals?" Quantitative Marketing and Economics, 6, pp. 279-297. |
| Ofir, Chezy, Priya Raghubir, Gili Brosh, Kent B. Monroe, and Amir Heiman (2008), "Memory-Based Store Price Judgments: The Role of Knowledge and Shopping Experience," Journal of Retailing, 84 (4) 414-423. |
| Raghubir, Priya (2008), “Are Visual Perception Biases Hard-Wired?” Visual Marketing, editors Michel Wedel and Rik Pieters, Lawrence Erlbaum Associates, 143-166. |
| Raghubir, Priya (2008), "Is 1/10 > 10/100? The Effect of Denominator Salience on Perception of Base Rates of Health Risk," International Journal of Research in Marketing, 25 (4), pp. 327-334. |
| Raghubir, Priya and Joydeep Srivastava (2008) "Monopoly Money: The Effect of Payment Coupling and Form on Spending Behavior," Journal of Experimental Psychology: Applied, 14(3), September, 213-225. |
| Sellier, Anne-Laure (2008), "Comforting Social Presence, Depleting Social Influence," Advances in Consumer Research, vol. 36, 64-67. |
| Singh, Vishal and Karsten Hansen (2008). "Does Store Brand Create Store Loyalty? An Empirical Investigation," Management Science, forthcoming. |
| Singh, Vishal and Ting Zhu (forthcoming) "Spatial Competition with Endogenous Location Choices-An Application to Discount Retailing," Quantitative Marketing and Economics. |
| Singh, Vishal, Mike Lewis and Romana Khan "Dynamic Customer Management and the Value of One-to-One Marketing," Marketing Science. |
| Ülkümen, Gülden, Manoj Thomas, and Vicki G. Morwitz (2008), “Will I Spend More in 12 Months or a Year? The Effect of Ease of Estimation and Confidence on Budget Estimates,” Journal of Consumer Research, 35 (August), 245-56. |
* Publications by Marketing Department Faculty are in red, while those by past and current doctoral students are noted in blue.





