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Archived Publications

by Marketing Department Faculty and Ph.D. Students.


Adler, Jonathan & Hershfield, H.E. (2012). “Mixed emotional experience is associated with and precedes improvements in psychological well-being.” PLoS ONE, 7(4), pp.1-10.

Amit, Elinor, Mehoudar, E., Trope, Y., & Yovel, G. (2012). “Do object-category selective regions in the ventral visual stream represent distance information?” Brain & Cognition, 80, pp. 201-213.(2012).

Aviezer, Hillel, Trope, Y., & Todorov, A. (2012). “Holistic Person Processing: Faces with Bodies Tell the Whole Story.” Journal of Personality & Social Psychology, 12, 20-37. Bird, Robert & Steckel, J. (2012), “The Role of Consumer Surveys in Trademark Infringement: Evidence From the Federal Courts,” University of Pennsylvania Journal of Business Law

Bryan, Christopher J. & Hershfield, H.E. (2012). “You owe it to yourself: Boosting retirement saving with a responsibility-based appeal.” Journal of Experimental Psychology: General, 141(3), pp. 429-432.

Bollinger, Bryan & Gillingham, K. (2012), "Peer Effects in the Diffusion of Solar Photovoltaic Panels," Photogoltaic International, 17, pp. 160-165.

Chen, Yuxin & Steckel, J., “Modeling Credit Card Share of Wallet: Solving the Incomplete Information Problem,” Journal of Marketing Research, October 2012.

Ching, Andrew, Susumu I., Ishihara, M., & Jain, N. (2012) "A Practitioner's Guide to Bayesian Estimation of Discrete Choice Dynamic Programming Model," Quantitative Marketing and Economics, 10 (2) pp. 151-196.

Ching, Andrew & Ishihara, M. (2012) "Measuring the Informative and Persuasive Roles of Detailing on Prescribing Decisions," Management Science, 58 (7) pp. 1374-1387.

De Angelis, Matteo, Bonezzi, A., Peluso, A., Rucker, D., & Costabile, M. (2012), “On Braggarts and Gossips: A Self-Enhancement Account of Word-of-Mouth Generation and Transmission,” Journal of Marketing Research, 49 (4), pp. 551-563.

Erdem, Tülin & Chang, S.R. (2012), “A Cross-Category and Cross-Country Analysis of Umbrella Branding for National and Store Brands,” Special 40th Anniversary issue of Journal of the Academy of Marketing Science 40 (1), pp. 86-101.

Gaston-Breton, Charlotte & Raghubir, P. (2012), “Opposing Effects of Sociodemographic Variables on Price Knowledge,” Marketing Letters, DOI 10.1007/s11002-012-9201-6.

George, Edward & Hui, S. (2012), “Optimal Pricing Using Online Auction Experiments: A Polya Tree Approach,” Annals of Applied Statistics, 6(1), pp.55-82.

Hershfield, Hal E., Cohen, T., & Thompson, L. (2012). “Short horizons and shady situations: When lack of continuity to our future selves leads to unethical behavior.” Organizational Behavior and Human Decision Processes, 117, pp. 298-310.

Lynch, John G., Alba, J.W., Krishna, A., Morwitz, V., & Gürhan-Canli, Z. (2012), “Knowledge Creation in Consumer Research: Multiple Routes, Multiple Criteria,” Journal of Consumer Psychology, 22 (4), pp. 473-485.

Maglio, Sam. J. & Trope, Y. (2012). “Disembodiment: Abstract construal attenuates the influence of contextual bodily state in judgment.” Journal of Experimental Psychology: General, 141, 211-216.

Markovich, Dmitri & Steckel, J. (2012), “Do Initial Stock Price Reactions Provide a Good Measurement Stick for Marketing Strategies? The Case of Major New Product Introductions in the US”, European Journal of Marketing, 46 (3)

Pragya Mathur, Jain S., & Maheswaran, D. (2012) "Consumers' Implicit Theories about Personality Influence their Brand Personality Judgments, Journal of Consumer Psychology

Meyvis, Tom, Goldsmith, K., & Dhar, R. (2012), “The Importance of the Context in Brand Extension: How Pictures and Comparisons Shift Consumers’ Focus from Fit to Quality,” Journal of Marketing Research, 49 (April), 206-217.

Morwitz, Vicki, Raghubir, P., & Santana, S. (2012), “Europoly Money: The Impact of Currency Framing on Tourists’ Spending Decisions,” Journal of Retailing, 86 (1), pp. 7-19.

Shalev, Edith & Morwitz, V. (2012), “Influence via Comparison-Driven Self Evaluation and Restoration: The Case of the Low-Status Influencer,” Journal of Consumer Research, 38 (5), pp. 964-980.


Alter, A. L., & Balcetis, E. (2011). “Fondness makes the distance grow shorter: Desired locations seem closer because they are more vivid.” Journal of Experimental Social Psychology, 47, 16-21.

Assael, Henry (2011) "From Silos to Synergy: A fifty Year Review of Cross-Media Research," Journal of Advertising Research, 51(1), pp.42-58.

Bollinger, Bryan, Phillip Leslie, and Alan Sorensen (2011), "Calorie Posting in Chain Restaurants," American Economic Journal: Economic Policy, 3(1) pp. 91-128.

Chandon, Pierre, Ronn J. Smith, Vicki G. Morwitz, Eric R. Spangenberg, and David E. Sprott (2011), “When Does the Past Repeat Itself? The Interplay of Behavior Prediction and Personal Norms,” Journal of Consumer Research, 38 (October), pp. 420-430.

Craig, C. Samuel and S.P. Douglas (2011), “Assessing Cross Cultural Marketing Theory and Research: A Commentary Essay,” Journal of Business Research, 64, pp. 625-627.

Craig, C. Samuel and S.P. Douglas (2011), “Convergence and Divergence: Developing a Semiglobal Marketing Strategy,” Journal of International Marketing, 19, pp. 82-101.

Craig, C. Samuel and S.P. Douglas (2011), “The Role of Context in Assessing International Marketing Opportunities,” International Marketing Review, 28, pp. 150-162.

Craig, C. Samuel and S.P. Douglas (2011), "Empowering Rural Consumers in Emerging Markets"" with S.P. Douglas, International Journal of Emerging Markets, 6 pp. 382-393.

Galak, Jeff, Justin Kruger, and George Loewenstein (2011), “Is Variety the Spice of Life? It All Depends on the Rate of Consumption,” Journal of Judgment and Decision Making, 6(3), pp. 230-238.

Galak, Jeff and Tom Meyvis (2011), “The Pain Was Greater If It Will Happen Again: The Effect of Continuation on Retrospective Discomfort,” Journal of Experimental Psychology: General, 140 (February), pp. 63-75.

Hamilton, Ryan, Kathleen D. Vohs, Anne-Laure Sellier, and Tom Meyvis (2011), “Being of Two Minds: Switching Mindsets Exhausts Self-Regulatory Resources,” Organizational Behavior and Human Decision Processes, 115 (May), 13-24.

Katherine N. Lemon, John H. Roberts, Priya Raghubir, and Russell S. Winer (2011), “Measuring the Effects of Corporate Social Responsibility,” The Conference Board: Director Notes, 3 (April), pp. 1-13.

Kareev, Y., & Trope, Y. (2011). Correct Acceptance Weighs More Than Correct Rejection: A Decision Bias Induced by Question Framing. Psychonomic Bulletin Review, 18, pp. 103-109.

Maglio, S. J., & Trope, Y. (2011). Scale and construal: How larger measurement units shrink length estimates and expand mental horizons. Psychonomic Bulletin Review, 18, pp. 165-170.

Raghubir, Priya, Vicki G. Morwitz, and Amitav Chakravarti (2011), “Spatial Categorization and Time Perception: Does it Take Less Time to Get Home?” Journal of Consumer Psychology, 21 (April), pp.192-198.

Shachar, Ron, Tülin Erdem, Gavan Fitzsimons, and Keisha Wells (2011), “Brands: The Opiate of the Non-Religious Masses?“ Marketing Science 30 pp. 92-110.

Stephan, E., Liberman, N., & Trope, Y. (2011). The effects of time perspective and level of construal on social distance. Journal of Experimental Social Psychology, 47, pp. 397-402.

Valenzuela, Ana, Priya Raghubir and Chrissy Mitakakis (2011) “Shelf Space Schemas: Myth or Reality?” Journal of Business Research, (special issue based on the La Londe Conference).