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Stern Students Speak

What's life like at NYU Stern? Find out from our students.

MBA Student Spotlight

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Name: Leah Axelrod Carder
Graduation Year: 2014

Leah is pursuing her MBA in Marketing, with a specialization in Product Management. She currently works as a Contract Packaging Designer for Nestle Nutrition. She plans to continue pursuing a career in marketing.

 

Why did you choose to attend NYU Stern?

I chose to attend NYU Stern because I wanted to advance my career beyond graphic design. I chose Stern over other schools because I wanted a top tier business education at a school with an esteemed faculty and a vast alumni network. Stern also offers a part-time program for working professionals which was an important factor in my decision.


What was your favorite class?

Although I really enjoyed a lot of my marketing courses, my favorite course at Stern was Scott Galloway's Brand Strategy class. As a designer with a passion for branding, I found it extremely important to learn how to build a brand strategy. A couple of other courses I really enjoyed were Customer Insights, Consumer Behavior and New Product Development.

What are your career aspirations?

This year I plan to obtain a role as an Associate Brand Manager, hopefully for a large CPG firm, where I can work on an existing brand. Over the next 10-20 years I'd like to develop my skills as a marketer to set me up for a future as a marketing executive. Ultimately I'd love to end up as the CMO for a design-focused brand. There are so many emerging brands I would love to work for such as Poppin, Warby Parker or Fab.com.

What would be your advice to students who want to study at Stern?

My advice would be to go for it! At Stern you have access to such a vast network of current students, alumni and faculty, so not only do you have the opportunity to learn from the best, but you have the opportunity after graduation to work for and with the best.

What is the best thing about being in Stern/NYU/New York?

The food trucks! Just kidding. The best thing about being in Stern/NYU/New York is the diversity. You can learn so much from individuals with such diverse cultural, professional and educational backgrounds, both in and out of the classroom.

What's one thing about Stern Marketing that people don't know?

I think a lot of people see Stern for its Finance program and overlook the Marketing program. What people don't know is that Stern has an amazing marketing department full of passionate faculty who have worked at many of the firms that MBA marketers dream of working at. It is so helpful to learn from professors who have truly walked the walk.

What do you do for fun?

Over the past year I've gotten really into running and plan to run a half marathon in 2014. I am also a skier and do my best to ski at every opportunity possible during the winter. I also love to travel, and that is something I do for fun as time and money allow.

 

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