J.P. Eggers

Biography

J.P. Eggers is the Catherine & Peter Kellner Professor of Entrepreneurship at NYU’s Stern School of Business. Professor Eggers served as Interim Dean (2024-2025) and Vice Dean for MBA and Graduate Programs (2018-2024). A member of Stern’s faculty since July 2008, he is a Professor of Management and Organizations.

Professor Eggers has broad research interests spanning technological change, decision-making under uncertainty, and new product development. Essentially, he studies the challenges faced by managers and executives in making good decisions and addressing new opportunities in emerging technologies. Specific projects examine firms that backed the wrong technology during the emergence of the flat panel display industry, how video game publishers navigate the transitions across console generations, and how and why organizations tend to expand their product portfolios based on shared customers instead of shared technologies. He has a long history of working closely with Ph.D. students, both at Stern and beyond.

While at Stern, Professor Eggers has taught across a wide range of graduate populations and program formats. His courses have ranged from the introductory MBA strategy core course and an advanced elective in strategy, to courses in decision-making using data, analytics, and experiments, to hands-on experiential learning courses in entrepreneurship and technology development.

Prior to his academic career, Professor Eggers was a strategy consultant with two firms, Kurt Salmon Associates and Viant. His clients were largely C-level executives, and his projects included product development strategy and technology strategy for firms ranging from Nordstrom to NASCAR and from Coca-Cola to YKK Zippers. He also worked as a political consultant on congressional, senatorial and gubernatorial campaigns across the United States.

Professor Eggers received his B.A. in History from Amherst College, his M.B.A. from the Goizueta Business School at Emory University and his Ph.D. in Management from the Wharton School at the University of Pennsylvania.

Research Interests

• Technological change
• Decision-making under uncertainty
• New product development

Courses Taught

• Advanced Strategy Analysis
• Corporate Strategy
• Foundations of Entrepreneurship
• MBA Internship Practicum
• NYC Immersion: Tech
• Strategy I
• Strategy II
• Tech Solutions

Academic Background

B.A., History
Amherst College

M.B.A., Management
Goizueta Business School at Emory University

Ph.D., Management
Wharton School of the University of Pennsylvania

Awards & Appointments

Poets & Quants	Top 40 Professors Under 40	2011
NYU Stern MBA Program	Professor of the Year	2010
Emerald Management Review	Citation of Excellence	2010
Business Policy Division of Academy of Management	Finalist for Outstanding Dissertation Award	2009
Technology Division of Academy of Management	Finalist for Outstanding Dissertation Award	2009

Selected Publications

Hakan Ozalp, J. P. Eggers, and Franco Malerba (2023)
Hitting Reset: Industry Evolution, Generational Technology Cycles, and the Dynamic Value of Firm Experience
Strategic Management Journal, 44(5), 1292-1327

Sungyong Chang, J. P. Eggers, and Dongil D. Keum, (2022)
Bottleneck Resources, Market Relatedness, and the Dynamics of Organizational Growth
Organization Science, 33(3), 1049-1067

Joost Rietveld and J. P. Eggers (2018)
Demand Heterogeneity in Platform Markets: Implications for Complementors
Organization Science, 29(2), 304-322

J. P. Eggers and Aseem Kaul (2018)
Motivation and Ability? A Behavioral Perspective on the Pursuit of Radical Invention in Multi-Technology Incumbents
Academy of Management Journal, 61(1), 67-93

J. P. Eggers and Lin Song (2015)
Dealing with Failure: Serial Entrepreneurs and the Costs of Changing Industries Between Ventures
Academy of Management Journal, 58(6), 1785-1803

J. P. Eggers (2012)
Falling Flat: Failed Investment and Technological Evolution
Administrative Science Quarterly, 57(1), 47-80

J. P. Eggers and Sarah Kaplan (2009)
Cognition and Renewal: Comparing CEO and Organizational Effects on Incumbent Adaptation to Technical Change
Organization Science, 20, 461-477