NYU Stern
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Product Management


Product Management includes building and defending brands, collecting and analyzing market research data, and developing and introducing new products. A specialization in Product Management is good preparation for careers in product management, brand management, marketing management, and consulting.

Sample Courses:

Brand Strategy
Advanced Marketing Planning
Consumer Behavior
Marketing Research
Entrepreneurial Selling
Introduction to Marketing Research
Marketing Hi-Tech Products
New Product Development
Pricing Strategies
Supply Chain Management

Especially applicable to careers in Marketing and Entertainment, Media and Technology such as:

Brand Management
Luxury/Retail Marketing
Market Research
Marketing
Pharmaceutical Marketing
Product Management
Marketing Consulting

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