Share / Print


A specialization in Marketing prepares students for careers in consumer products, financial services, luxury, hi-tech and media, among other areas. The marketing perspective involves problem-solving approaches for matching the market mix (products, services, distribution, advertising and pricing) to the demand of market segments within the context of competitors, intermediaries, facilitators, mass media and government.

Sample Courses:

  • Brand Strategy
  • Advertising Management
  • The Business of Sports Marketing
  • Competitive Strategy in the Marketplace
  • Consumer Behavior
  • Corporate Branding and CSR
  • Financial Services Marketing
  • Luxury Marketing
  • Retail Management
  • Digital Marketing
Please note that this is a selection of courses and is subject to change. For more information, visit the course index.

Especially applicable to careers in Marketing and Entertainment, Media and Technology such as:

  • Brand Management
  • Business Developement
  • Financial Services Marketing
  • Luxury/Retail Marketing
  • Market Research
  • Pharmaceutical Marketing
  • Sports Marketing
  • Strategic Planning

Watch the videos below to learn more about Marketing at Stern:

Alumni Journey Lisa 150x115
Alumni Journeys:
Lisa Bohn, MBA 2011

Senior Associate Brand Manager, Post Foods
Alumni Journey Nishant 150x115
Alumni Journeys:
Nishant Mani, MBA 2007
VP, Partnerships & Marketing, Dashlane
Life as a Stern Student: Ingrid Miskinis
Stern Graduate Marketing Association
Future of Business Thumbnail - Galloway150x115
The Future of Business: Professor Scott Galloway
Luxury & Marketing
<--Back to Specializations