BrandYOUtation: At the Nexus of Brand, Individuality and Reputation
By Jacqueline Strayer
BrandYOUtation: At the Nexus of Brand, Individuality, and Reputation challenges you to examine the experience that others have of you and how it shapes your professional identity.
NYU Stern Adjunct Professor Jacqueline Strayer offers a dynamic framework for integrating your brand, individuality, and reputation with intentionality. Through self-reflection, defining what sets you apart, building your relationships and power along with the strategic use of storytelling, including her 90-Second You® method, you'll actively shape how others perceive you. This book goes beyond the conventional; it's transformative. BrandYOUtation is a call to action, guiding you on a course of action that reflects your ambitions and vision for the future.
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