Winning Investors Over
— January 29, 2012
By Baruch Lev, Professor of Accounting and Finance & Director of the Vincent C. Ross Institute for Accounting Research
Regaining the confidence of investors and the public is one of the most critical issues facing managers and executives in public enterprises today. In Winning Investors Over: Surprising Truths about Honesty, Earnings Guidance and Other Ways to Boost Your Stock Price (HBR, November 17, 2011), Baruch Lev, Professor of Accounting and Finance at NYU’s Stern School of Business, draws from his original research and that of other leading finance and economic scholars to provide managers with evidence-based strategies for avoiding capital market setbacks and riding them out when they do occur.
Pointing to examples from companies including IBM, Deere & Co., GE, Dell Computers, Netflix, Kia Motors, TCF Financial and more, Lev demonstrates how managers can improve the relevance, integrity and delivery of the financial information they provide to investors and the finance community; how companies can win the support of investors when they are needed most; how to restructure managerial compensation systems in a way that earns investor support; and why “managing the numbers” is to be avoided at all costs.
To learn more and purchase the book, visit HBR.org.