Research in the News | Priya Raghubir | Consumer Reports

Professor Priya Raghubir is interviewed about her research on the connection between payment methods and spending

— 12/8/2016

Excerpt from Consumer Reports -- "'There’s just something painful about taking money out of your wallet,' says Priya Raghubir, professor of marketing at New York University. When you hand over cash or a check, you part with something of value. Yet after you swipe a credit or debit card, you put the same object back in your wallet. Paying feels less real, which encourages more spending."

Read more

New York University

Equal Opportunity and Non-Discrimination at NYU - New York University is committed to maintaining an environment that encourages and fosters respect for individual values and appropriate conduct among all persons. In all University spaces—physical and digital—programming, activities, and events are carried out in accordance with applicable law as well as University policy, which includes but is not limited to its Non-Discrimination and Anti-Harassment Policy.

Experience Stern | Faculty & Research

Professor Priya Raghubir is interviewed about her research on the connection between payment methods and spending