A Warner Bros. Sale Makes Sense on Paper. But at What Cost?
By Paul Hardart
Warner Bros. Discovery’s decision to put itself up for sale feels equal parts strategic and sorrowful.
It’s the kind of move — the product of trying to address significant debt, shifting audience habits and shareholder demands — that makes perfect sense on a whiteboard in a CEO’s office.
The content creation and distribution capabilities of Warner Bros. make it one of the few vertically integrated studios still standing. A merger with any of its rumored suitors — Paramount Skydance Corp., Comcast Corp., Amazon.com Inc, or Netflix Inc. — would deliver efficiency, cost savings and leverage in a market that rewards size.
Read full Bloomberg article.
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Paul Hardart is Clinical Professor of Marketing and Director of the Entertainment, Media and Technology Program at NYU Stern.