Research Center Events

Conference on "Measurable Marketing in a Social World”

Date: Thursday, January 26, 2012

Location: NYU Stern

Hosted by NYU Stern’s Center for Measurable Marketing, the 2012 conference on “Measurable Marketing in a Social World” will convene leading academics and practitioners to explore the latest research on integrating social media into the marketing mix for maximum impact. Attendees will examine how to measure social media and how companies are developing systems to utilize and measure the impact of social media.

Register here