In a contributed article, Professor Anika Sharma examines the viral success of the Fearless Girl campaign, launched by State Street Global Advisors and McCann
Excerpt from Ad Age India -- "SHE launched in March 2016. McCann had the task of launching this fund. The brief called for a print ad, but McCann saw an opportunity to deliver a message instead of merely launching a fund. It became a larger calling to raise awareness about the lack of gender diversity in corporations, especially in the boardroom of financial institutions. The team at McCann in partnership with an amazing and willing client spent a year bringing this idea to life."