Data from the Sustainable Market Share Index™, research by the Center for Sustainable Business and IRI, is spotlighted
— April 14, 2020
Excerpt from GreenBiz -- "Furthermore, in terms of market share, we’re talking about a small part of the overall consumer goods market. The NYU Stern research found only 16 percent of CPG goods are marketed as sustainable. (And of course, we might be skeptical as sustainability nerds about what percentage of those goods we’d consider truly 'sustainable.')"