Faculty News

The launch of Professor Durairaj Maheswaran's new book, "Understanding Indian Consumers," is spotlighted

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Excerpt from India Education Diary -- "Oxford University Press, the world’s largest university press, today launched a new book titled 'Understanding Indian Consumers' by Durairaj Maheswaran and Thomas Puliyel, at an event hosted at the Indian School of Business (ISB), Hyderabad. The book focuses on the Indian market scenario and ways to attract the attention of the consumers."

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