Faculty News

In an op-ed, Professor Michelle Greenwald discusses Amazon and the importance of corporate culture for a brand's image

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Excerpt from Ad Age -- "Now the image of Amazon as a grueling place to work, and Bezos as an insensitive taskmaster, is harder to shake and will probably prove troublesome for some time. While in the past such a report may not have been as damaging, today's consumers -- led by millennials -- are different. They care more about what sort of culture is behind the brands they like."

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