Faculty News

Prof. Luke Williams offers advice to Vurb, a mobile search application startup

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Excerpt from Fox Business -- "If you look at the opportunity [of Vurb], I think it's fantastic. They've innovated - it's a typical work-around because it's amazing that nobody else is looking at this situation. The reason for that, I think, is it wasn't a big enough problem to be really broken, it was just one of these...small frustrations that people got complacent about. The second thing was there's been a value shift in the markets so people are moving away from the web on to mobile so they're capitalizing on search for the mobile future. The third thing is they've really leveraged an ingrained behavior."

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