Faculty News

Prof. Thomaï Serdari on Fragrance Du Bois's partnership with Xerjoff

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Excerpt from Luxury Daily -- "'Having established its presence in the market for several years, Fragrance Du Bois is the ideal partner for Xerjoff that enters this market for the first time,' [Serdari] said. 'While Xerjoff is an Italian brand and Fragrance Du Bois is French, in other words both are European, Fragrance Du Bois provides a bridge between the East and West by allowing the locals to take pride in their homegrown natural resources, which are then converted into unique fragrances in the South of France, a region renowned for perfume making.'"

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