Faculty News

Prof. Thomaï Serdari on Lamborghini's collaboration with d'Avenza

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Excerpt from Luxury Daily -- "'Heritage Italian brands Lamborghini and d’Avenza share a past that has remained exclusive to a select clientele,' said Thomaï Serdari, Ph.D., founder of PIQLuxury and adjunct professor of luxury marketing at New York University, New York. 'Recently however, both brands have made a definite turn towards a wider market where they can promote products that are destined for a particular type of clientele, most probably of foreign origins.'"

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