Faculty News
Professor Adam Alter explains the impact that a person's name can have on his or her success in life, drawing from his research
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Excerpt from CBS -- "We know that we pay a lot of attention to our names. There's an effect known as the cocktail party effect. And it's this idea that if you're at a cocktail party, there could be 100 people in a room. You could be at one corner of the room. There's a lot of noise. But if someone at the other corner of the room says your first name, you will hear it."
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