Faculty News

Professor Alixandra Barasch is interviewed about streetwear brand Supreme's unique marketing strategy

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Excerpt from CGTN -- "'Supreme has mastered the art of scarcity or the marketing of scarcity. They have a lot of different goods, but they release them in limited buckets so even the exact same product with different colors can feel scarce within the color that is being offered in that moment,' said Alix Barasch, Assistant Professor of Marketing at NYU Stern."

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