Faculty News
Professor Allen Adamson discusses the impact of Professional Bull Riders' alignment with U.S. Border Patrol on its brand
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Excerpt from Front Office Sports -- "'Given (PBR’s) core audience, being the one league that embraces the ‘Right’ side of the political spectrum makes a bunch of sense,' Adamson says. 'If you stand for everything, you stand for nothing. Sports is about more than just watching an event. It’s about connecting with people who share the same passion and have the same view on life.'"
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