Faculty News

Professor Allen Adamson outlines how changes across the denim industry are impacting clothing company True Religion following its recent bankruptcy filing

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Excerpt from Glossy -- “'The denim market has changed since the early 2000s. [True Religion’s] old consumers aren’t as relevant [to the brand], and all these new users have no idea who the brand is or perhaps what it stands for, because they’ve seen a fragmented, scattered effort over the last eight years. It’s really hard for a brand to make a new first impression,' said Allen Adamson, co-founder of brand consulting firm Metaforce and NYU Stern adjunct professor."

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