Faculty News

Professor Allen Adamson is quoted on the impact of Amazon Prime Day on the retail landscape

Excerpt from Adweek -- "'All retailers have the same problem in July…people are at the beach and in vacation mode, not shopping mode,' said Allen Adamson, co-founder of marketing services firm Metaforce and adjunct associate professor at the NYU Stern School of Business. 'What has changed is Amazon is a big enough gorilla to create something that can change people’s perception of what they should be doing on a hot July day.'"

Read more