Faculty News

Professor Arun Sundararajan on the future of Twitter

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Excerpt from Xinhua -- "I personally think that what Twitter needs is a CEO who can increase user adoption, and align their strengths more clearly with the company's strategy and revenue model. So it's got to be a very product-focused CEO, rather than a tech-focused CEO, because I think that their technology is extremely good, it's more of a question of coming up with a good solution for new customers... Someone who understands the customer experience, rather than is focused on the capability of the product."

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